Ready to craft loyalty that sparkles? Come build unforgettable customer journeys with us!

We are looking for an experienced CRM and Loyalty Specialist, based in Singapore and fluent in Japanese, to support the continued growth of our newly established ASIA regional cluster, with a primary focus on Japan and Singapore in the first phase and Hong Kong, Taiwan and Macau in the next phase.

About the role

In this role, you will take ownership of the e-mail channel for Japan and Singapore, driving planning, execution, and performance in close collaboration with global, regional, and local stakeholders. Working under the direction of the Owned and Paid Marketing Manager for the ASIA Cluster, you will play a key role in adapting global e-mail and CRM strategies to local market needs, ensuring strong alignment with broader cluster initiatives while maximizing local relevance and performance.

The foundation of the work will be quarterly global e-mail/CRM guidance, including centrally developed assets and e-mails built in Bloomreach. From this baseline, you will be responsible for developing and executing locally optimized e-mail plans, managing end-to-end campaign execution, and continuously improving channel performance across both markets.

You will foster an inclusive, engaging, and high-performing culture, embedding Pandora’s core values - Dream, Dare, Care, and Deliver - in everything we do.

Key Responsibilities

• Develop and manage local e-mail/CRM channel plans for Japan and Singapore in alignment with global and ASIA cluster strategies
• Coordinate closely with local eCommerce and Merchandising teams to align e-mail activity with local initiatives, campaigns, and trading priorities
• Adapt global e-mail templates to suit local market needs, including incorporating local campaigns and sales events, and removing or replacing products that are not relevant locally
• Translate global e-mail content into Japanese and coordinate translations for Singapore where required
• Coordinate with the other Asia cluster markets to align e-mail activity with local initiatives, campaigns, and trading priorities with local team support with translation on Phase 2
• Set up and execute e-mail campaigns in the Bloomreach platform, including applying appropriate segmentation
• Monitor and analyse e-mail performance, providing clear reporting and insights to regional and global leadership
• Identify and implement local optimization opportunities to improve e-mail channel performance over time

Required Experience & Skills

• Minimally 3 years of working experience with solid understanding of e-mail and CRM best practices and hands-on experience executing e-mail campaigns
• Bachelors Degree
• Solid understanding of e-mail and CRM best practices, with hands-on experience executing e-mail campaigns
• Practical experience working with the Bloomreach platform
• Ability to work independently, take ownership of the e-mail channel, and proactively drive initiatives forward
• Strong collaboration skills, with the ability to actively engage and communicate with global partners in Copenhagen and cluster partners in the Singapore office
• Fluency in Japanese and English communication skills

Why join Pandora in Asia?

At Pandora, we’re committed to creating a workplace where people feel supported, trusted, and inspired to grow. Since 2021, we’ve expanded our global workforce by 40% while reducing attrition by 25% —progress made possible by inclusive leadership, strong internal mobility, and a culture that values care, courage, and connection.

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The icing on the cake

This role offers an opportunity in Singapore, a world-class city known for its innovation, sustainability efforts, and multicultural society — making it the ideal location for Pandora’s regional team.

About Pandora
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.

Recognised by the Financial Times as one of Europe’s Best Workplaces and ranked #1 among Danish companies, Pandora is committed to building an inclusive and diverse workplace. We believe that reflecting the diversity of society in how we engage with our customers is essential to fulfilling our purpose: to give a voice to people’s loves. We are dedicated to nurturing a culture where everyone feels respected, valued, and empowered to thrive.

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