OG
Director, Retail Media Activation
full-time•Minneapolis, New York, Chicago•$123k - $228k
About this role
About Ovative Group:
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.
About the role
At Ovative Group, we take a pioneering approach to retail media, optimizing campaigns to drive full-funnel impact that extends beyond digital outcomes to enterprise-level success. Our clients are household names, and we pride ourselves on being their strategic advisors in navigating this complex and dynamic landscape.
The Ovative Group Director of Retail Media Activation is a key leadership role at a fast-growing company that embodies the highest standards of talent, innovation, and client success. This role requires deep expertise in Amazon advertising, including full-funnel strategies that drive awareness, consideration, and conversion. The ideal candidate will demonstrate exceptional client management skills, inspiring team leadership, and advanced strategic thinking. They will be a self-directed leader who thrives on managing multiple priorities while identifying opportunities to optimize performance and build groundbreaking capabilities in retail media.
This role will play a pivotal part in advancing Ovative’s mission to measure and optimize advertising impact at the enterprise level while mentoring the next generation of marketing leaders.
Responsibilities of a Director, Retail Media Advertising
Client Leadership and Strategic Advisory:
Own, manage, and grow relationships with some of Ovative Group’s largest clients, serving as a trusted advisor for advertising strategies
Lead long-term strategic planning and advise on retail media full-funnel advertising programs, including Sponsored Products, Sponsored Brands, and DSP
Be the primary escalation point for key client moments, delivering solutions that inspire trust and credibility
Guide client stakeholders in evolving their retail media strategies and measurement approaches to achieve enterprise-level impact
Team Leadership and Development:
Develop and manage a high-performing team of retail media experts, fostering a culture of excellence and innovation
Recruit, train, and mentor team members, ensuring professional growth and readiness to meet client needs
Standardize best-in-class processes and deliverables to scale success across portfolios
Champion open communication and constructive feedback, inspiring team members to reach their goals
Cross-Functional Strategy and Thought Leadership:
Shape and drive multi-channel digital media strategies aligned with client growth objectives
Collaborate with internal teams across media, measurement, and client services to develop integrated solutions
Stay at the forefront of industry trends, identifying new opportunities to enhance Ovative’s retail media capabilities
Lead initiatives that contribute to the growth and scalability of Ovative’s offerings
Performance Media Expertise:
Oversee the management of Amazon, and other RMN, advertising programs, from campaign planning to execution and optimization
Develop customer-first strategies, leveraging data-driven insights to inform segmentation and targeting
Manage strategic partnerships with Amazon and other retail media platforms, ensuring alignment with client goals
Advocate for test-and-learn initiatives, prioritizing and influencing adoption to drive measurable results
Drive business development efforts by leading client pitches and showcasing Ovative’s differentiated approach to retail media
Requirements
10+ years of experience managing enterprise-level advertising programs, with at least 3 years of experience in Retail Media
5+ years of experience leading and mentoring teams, fostering growth and excellence
Deep expertise in full-funnel Retail Media advertising, including Sponsored Ads and DSP
Strong business acumen and a proven track record of driving performance in retail, eCommerce, or related industries
Expertise in partner management and retail media tools, such as Amazon Ads, Pacvue, The Trade Desk, etc.
Proven ability to develop cross-channel media strategies and deliver enterprise-level results
Pay Transparency
At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.
For our Director positions, our compensation ranges from $123,000 to $228,000, which is inclusive of a 30% bonus.
Benefits of Working at Ovative Group:
We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
Culture:
Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
Compensation and Insurance:
We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.
We’re rewarded fairly and when the company performs well, we all benefit.
Tangible amenities we enjoy:
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day
Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!
What you'll do
- The Director of Retail Media Activation will manage relationships with key clients and lead strategic planning for retail media advertising programs. They will also develop and manage a high-performing team while driving multi-channel digital media strategies.
About Ovative Group
Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels.
We are currently hiring for roles across the organization at Ovative, including those at our headquarters in Minneapolis, New York and Chicago offices, and remote. Visit our website to learn more!
Ready to join Ovative Group?
Take the next step in your career journey
Frequently Asked Questions
What does Ovative Group pay for a Director, Retail Media Activation?
Ovative Group offers a competitive compensation package for the Director, Retail Media Activation role. The salary range is USD 123k - 228k per year. Apply through Clera to learn more about the full compensation details.
What does a Director, Retail Media Activation do at Ovative Group?
As a Director, Retail Media Activation at Ovative Group, you will: the Director of Retail Media Activation will manage relationships with key clients and lead strategic planning for retail media advertising programs. They will also develop and manage a high-performing team while driving multi-channel digital media strategies..
Is the Director, Retail Media Activation position at Ovative Group remote?
The Director, Retail Media Activation position at Ovative Group is based in Minneapolis, Minnesota, United States and New York, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Director, Retail Media Activation position at Ovative Group?
You can apply for the Director, Retail Media Activation position at Ovative Groupdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.