OS
PPC Specialist PPC Specialist
full-time•Milan
About this role
Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel is a truly worldwide organization. It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.
PPC Specialist
At Diesel (Milan) we are looking for a PPC Specialist with strong technical expertise, and an analytical mindset to lead Paid campaigns at a global scale. He/She will be part of the E-commerce Department, reporting directly to the Digital Marketing & Analytics Manager.
Responsibilities:
• Design, implement, and optimize Paid campaigns across Google Ads, Meta, and Bing;
• Use Search Ads 360 (SA360) to manage and automate large-scale campaigns;
• Monitor KPIs, create in-depth reports, and provide strategic insights on performance, customer journey, and ROAS;
• Collaborate with SEO, CRM, Media, Analytics, and Content teams to integrate Paid activities into omnichannel strategies;
• Run A/B tests and continuously improve targeting, creatives, and performance;
• Contribute to the development of strategies for new international markets and audiences;
• Build new synergies with internal and external teams and stakeholders;
• Drive innovation by proposing new tools and/or innovative approaches.
Requirements:
• 4 years of experience in agencies or structured companies managing multi-platform paid campaigns;
• Strong knowledge of SA360 (or equivalent), Google Ads, and Meta Business Manager;
• Knowledge of Adobe Analytics (a plus) or Google Analytics 4 and Tag Manager;
• Background in fashion/luxury/e-commerce is highly valued;
• Strong analytical mindset, attention to detail, and ability to work with large datasets;
• Fluent English; native or advanced Italian. The knowledge of other foreign languages is considered a plus.
Location: Milan
#DSL #LI-AR
What you'll do
- The PPC Specialist will design, implement, and optimize paid campaigns across various platforms while monitoring KPIs and providing strategic insights. They will collaborate with multiple teams to integrate paid activities into omnichannel strategies and drive innovation.
About OTB Spa
OTB is an international fashion group, powering a range of global, unconventional brands, including Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf. The group also controls the Staff International and Brave Kid companies, and holds a stake in L.A. brand Amiri.
OTB embodies the brave, innovative and unapologetic spirit and vision of its founder and chairman Renzo Rosso, who disrupted the world of fashion with an open-minded, highly creative mentality, aimed at “building not the biggest, but the most alternative fashion group,” as he stated.
As its name suggests, - OTB stands for “Only The Brave” - the group pushes boundaries and challenges established rules to re-define the world of fashion and lifestyle, by fostering the creativity of international talents.
Through its know-how and state-of-the-art facilities, the group supports the brands in its portfolio in the development of authentic, individual concepts and sustainable, successful businesses.
Embracing consumer-centric digital innovation and advanced technologies, OTB transforms ideas into distinctive and responsible creations targeting unconventional, forward-thinking individuals.
Ready to join OTB Spa?
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Frequently Asked Questions
What does a PPC Specialist
PPC Specialist do at OTB Spa?
As a PPC Specialist
PPC Specialist at OTB Spa, you will: the PPC Specialist will design, implement, and optimize paid campaigns across various platforms while monitoring KPIs and providing strategic insights. They will collaborate with multiple teams to integrate paid activities into omnichannel strategies and drive innovation..
Is the PPC Specialist
PPC Specialist position at OTB Spa remote?
The PPC Specialist
PPC Specialist position at OTB Spa is based in Milan, Lombardy, Italy. Contact the company through Clera for specific work arrangement details.
How do I apply for the PPC Specialist
PPC Specialist position at OTB Spa?
You can apply for the PPC Specialist
PPC Specialist position at OTB Spadirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.