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Oriental Trading Company
Marketing Operations Specialist
full-time•Omaha

Summary

Location

Omaha

Type

full-time

Company links

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About this role

Overview

As our Marketing Operations Specialist, you will play a key role in the execution of all omni channel marketing campaigns for all portfolio brands and business solutions. This role ensures alignment with corporate strategies, long term financial plans and customer needs. This position focuses on our push marketing channels such as email, display, SMS, etc. You will assist in campaign result reporting and competitor tracking and ensure flawless program execution to our customers.

Detailed Description

Principal Duties and Responsibilities

 

Essential Functions

 

  • Executes strategic marketing and campaign plans across all push marketing channels in coordination with the campaign and creative teams
  • Channels include but are not limited to: Email, Social/Display, SMS
  • Assists in Marketing Campaign planning calendar via the marketing planning tool – planning assets, tactics for email and SMS channels and managing campaign briefs as needed
  • Maintains email calendar assignments and workflow within the team ensuring execution is completed on time and testing protocols are followed
  • Manages assigned elements of channel campaigns from concept to launch within the email and other push marketing channels
  • Works with creative coordinators and other campaign team members to ensures consistency with brand and messaging across channels throughout entire campaign
  • Partner closely with campaign, CRM and Acquisition team to build a customer focused campaign experience and ensure coherence among all channels that reach the customer; build campaign calendars for largescale executions
  • Analyze marketing campaigns results and implement recommended changes
  • Develop and implement new campaign ideas and promotional strategies to help build and expand push marketing programs
  • Work with email service provider and CRM team to optimize targeting, acquisition and retention opportunities
  • Conduct weekly review and ROI analysis of the program and track to forecast
  • Identify file growth opportunities and oversee the execution
  • Abides by all policies and procedures of Oriental Trading Company
  • Maintain regular and predictable attendance
  • Must be able to attend face to face meetings on short or little advance notice
  • Work in the Marketing Department office environment requires in-person collaboration among colleagues and contractors

    •  

    Marginal Functions

  • Work cross-functionally and collaboratively with teams in marketing, creative, paid search, legal, and merchandising to execute against all deliverables
  • Monitor competitive intelligence and report on trending and untapped opportunities
  • Work with IT team to implement new or enhanced partner data feeds for customized technology integrations related to the email program
  • Perform other projects and duties as assigned

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    Here’s what you need to join the fun:

     

    Knowledge, Skills, and Abilities

     

    • Strong quantitative and qualitative analysis skills 
    • Highly motivated self-starter
    • Able to work independently to achieve a successful result with minimal guidance
    • Technically savvy and able to learn new concepts and software applications quickly
    • Highly detail oriented
    • Excellent verbal and written communication skills and be comfortable presenting in front of a group
    • Confident to handle multiple projects simultaneously and under deadlines.
    • Able to work with cross-functional teams
    • Able to manage accounts to maximize partnerships and relationships
    • Results-oriented with a strong drive for achievement
    • Able to work collaboratively and effectively with all levels including internal senior management, team members and external strategic business contacts
    • Proficient in Microsoft Excel

     

    Education

    • Bachelor’s Degree in Marketing, Advertising, related field or equivalent combination of education and experience

     

    Experience

    • Minimum three years of online marketing experience
    • Email marketing experience preferred

     

    Join us at Oriental Trading, a Berkshire Hathaway Company, where fun means business! 

     

    Oriental Trading Company (www.orientaltrading.com), is the nation’s largest direct retailer of value-priced party supplies, arts and crafts, toys and novelties, and a leading provider of teaching supplies and affordable home décor and giftware. Founded in 1932 by a Japanese American, the Oriental Trading history of fun spans the better part of the last century. Today, Oriental Trading offers more than 60,000 products to individuals, teachers, schools, churches, businesses and nonprofits. With a corporate vision to “Make Life More Fun,” Oriental Trading (a Berkshire Hathaway company) spreads joy and smiles to millions each year through a robust family of brands; Oriental Trading, Fun Express, MindWare, SmileMakers, Morris Costumes and halloweenexpress.com.

     

    EOE

    Other facts

    Tech stack
    Quantitative Analysis,Qualitative Analysis,Self-Starter,Detail Oriented,Verbal Communication,Written Communication,Project Management,Cross-Functional Collaboration,Results-Oriented,Microsoft Excel,Email Marketing,Campaign Management,Customer Focus,Data Analysis,Creative Coordination,Marketing Strategy

    About Oriental Trading Company

    Oriental Trading Company has one simple mission: to make life more fun. For individuals, nonprofits, churches and schools, we provide countless reasons to share smiles while making all of life's moments more special.

    With more than 40,000 unique products, we're the nation's largest direct retailer of value-priced party supplies, toys and crafts as well as a leading provider of fundraising products. Headquartered in Omaha, Nebraska, Oriental Trading has continued its long-standing commitment to excellent customer service, even being recognized by Foresee as one of the Top 20 Internet Retailers based on customer satisfaction. Additionally, Oriental Trading has been rated one of the Top 100 Online Retailers by Internet Retailer.

    Our history with fun is one that spans for the better part of the last century. Founded in 1932, we became a major supplier of novelties to the U.S. carnival trade in the 1950s before expanding in the succeeding decades through catalogs, direct marketing and eventually the internet in 1999.

    In 2012, Warren Buffett's Berkshire Hathaway saw tremendous value and growth opportunity in Oriental Trading and made the decision to purchase our company. Shortly after, Oriental Trading acquired two companies that aligned with our mission: MindWare, a manufacturer, wholesaler and direct retailer of “brainy toys for kids of all ages,” and SmileMakers, a leading brand specializing in patient giveaways and promotion products for dental and healthcare markets. To better meet the needs of our customers, Oriental Trading created several new brands in 2017; Marry Me, Fun365, and CustomFun365.

    For over 85 years, we've helped friends and families around the world spark imaginations and celebrate special moments. Spreading fun one smile at a time? That's our specialty!

    Ready to Make Your Career More Fun? Learn more at MyOTCCareer.com.

    Team size: 1,001-5,000 employees
    LinkedIn: Visit
    Industry: Retail
    Founding Year: 1932

    What you'll do

    • The Marketing Operations Specialist executes strategic marketing and campaign plans across various push marketing channels, ensuring alignment with corporate strategies. They also analyze campaign results and implement changes to optimize performance.

    Ready to join Oriental Trading Company?

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    Frequently Asked Questions

    What does a Marketing Operations Specialist do at Oriental Trading Company?

    As a Marketing Operations Specialist at Oriental Trading Company, you will: the Marketing Operations Specialist executes strategic marketing and campaign plans across various push marketing channels, ensuring alignment with corporate strategies. They also analyze campaign results and implement changes to optimize performance..

    Why join Oriental Trading Company as a Marketing Operations Specialist?

    Oriental Trading Company is a leading Retail company.

    Is the Marketing Operations Specialist position at Oriental Trading Company remote?

    The Marketing Operations Specialist position at Oriental Trading Company is based in Omaha, Nebraska, United States. Contact the company through Clera for specific work arrangement details.

    How do I apply for the Marketing Operations Specialist position at Oriental Trading Company?

    You can apply for the Marketing Operations Specialist position at Oriental Trading Company directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Oriental Trading Company on their website.