OB
Media Measurement Analyst
full-time•New York
About this role
Media Measurement Analyst
Location: New York, NY (or Miami, FL or Columbus, OH)
Company Overview
Orange Barrel Media creates and operates iconic urban media displays that advertisers ask for by name across major U.S. markets. Through Orange Barrel Media and IKE Smart City, we sit at the intersection of media, technology, real estate, and city infrastructure, delivering premium out-of-home (OOH) advertising experiences and smart city platforms that serve brands, cities, and communities alike. Learn more at orangebarrelmedia.com and ikesmartcity.com.
Position Overview
Orange Barrel Media is seeking a Media Measurement Analyst to join our growing Data & Insights team. This role serves as a primary internal owner and liaison for media measurement and audience data, ensuring impression-based metrics are accurate, well-understood, optimized, and consistently leveraged for business results.
The Media Measurement Analyst works closely with internal teams and external partners to translate complex data into clear, sales-ready insights. The ideal candidate brings strong analytical fundamentals alongside media and audience data fluency, with experience in OOH or similar media channels highly valued.
Key Responsibilities
- Translate business questions from Sales, Real Estate, and Operations into analytical approaches and actionable outputs; brings curiosity and interest in teammates' needs to provide relevant solutions.
- Act as key liaison internally for campaign and client specific data requests from Sales.
- Ingest, validate, and analyze third-party measurement data (e.g., Geopath, Perview, other performance measurement partners), identify trends, anomalies, and opportunities for deeper insight.
- Analyze and interpret large datasets related to media delivery, impressions, and performance across OBM and IKE assets.
- Build and maintain Tableau dashboards that clearly communicate insights to non-technical stakeholders.
- Write and optimize SQL queries to extract, transform, and analyze data from multiple internal and external sources.
- Support workflow improvements by identifying opportunities to streamline data ingestion, reporting, and recurring analyses.
- Collaborate cross-functionally to define data standards, documentation, and best practices that improve consistency and scalability.
- Present findings clearly through dashboards, summaries, and presentations that enable confident decision-making.
- Manage multiple requests and priorities with strong organization, curiosity, and attention to detail.
Required Qualifications
- Bachelor’s degree in Analytics, Economics, Computer Science, or experience in related areas.
- 4-6 years of experience in data analysis, business analytics, or related roles.
- Work within the media, advertising, or marketing analytics ecosystem.
- Experience using Tableau (or similar BI tools) to build dashboards and visualizations.
- Proficiency in SQL, including complex joins and multi-step queries.
- Working knowledge of Python (or similar analytical scripting language) for analysis or automation.
- Strong analytical thinking with the ability to connect data outputs to real-world business use cases.
- Clear communicator who can explain insights to both technical and non-technical audiences.
- Demonstrated ability to learn new data sources, tools, and business concepts quickly.
Preferred Experience
- Familiarity with OOH media measurement, audience data, or impression-based analytics (Geopath, mobility data, ad exposure data, etc.).
- Experience working with ETL concepts, data pipelines, or analytics documentation.
- Comfort collaborating with Sales and Technology teams in a fast-moving, operationally complex environment.
What Success Looks Like
- You ask thoughtful questions and seek to understand the “why” behind the data.
- You take ownership of your work while remaining open to feedback and collaboration.
- You balance technical rigor with practical, business-ready outputs.
- You help make analytics easier to use and understand for everyone around you.
This job description is intended to convey information essential to understanding the scope of the role and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change over time to adapt to business needs.
What you'll do
- The Media Measurement Analyst translates business questions into analytical approaches and acts as a liaison for data requests. They analyze third-party measurement data and build dashboards to communicate insights effectively.
About Orange Barrel Media
Orange Barrel Media (OBM) is a leading out-of-home media company that has been redefining the “billboard” since 2004. We develop and operate iconic media displays that provide value to advertisers and the public through elevated designs and a balanced mix of art, community, and commercial content.
With a footprint that spans the top urban markets nationwide, OBM’s inventory has grown from large-format static signs and wallscapes to landmark digital spectaculars. In 2015, we created sister company, IKE Smart City, a team that is singularly focused on innovative smart city technology and the development of interactive digital kiosks called IKE.
We hire diverse talent who contribute to a collaborative and inclusive culture built on mutual respect. Our team shares a passion for the business, a drive to succeed, and a great sense of humor.
We start each day excited about the work we do together to further the growth of the company.
Ready to join Orange Barrel Media?
Take the next step in your career journey
Frequently Asked Questions
What does a Media Measurement Analyst do at Orange Barrel Media?
As a Media Measurement Analyst at Orange Barrel Media, you will: the Media Measurement Analyst translates business questions into analytical approaches and acts as a liaison for data requests. They analyze third-party measurement data and build dashboards to communicate insights effectively..
Is the Media Measurement Analyst position at Orange Barrel Media remote?
The Media Measurement Analyst position at Orange Barrel Media is based in New York, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Media Measurement Analyst position at Orange Barrel Media?
You can apply for the Media Measurement Analyst position at Orange Barrel Mediadirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.