Strategic Consultant

<div class="content-intro"><p>Optimove is a global marketing tech company, recognized as a Leader by Forrester and a Challenger by Gartner. We work with some of the world's most exciting brands, such as Sephora, Staples, and Entain, who love our thought-provoking combination of art and science. With a strong product, a proven business, and the DNA of a vibrant, fast-growing startup, we're on the cusp of our next growth spurt. It's the perfect time to join our team of ~560 thinkers and doers across NYC, LDN, TLV, and other locations, where 2 of every 3 managers were promoted from within. Growing your career with Optimove is basically guaranteed.&nbsp;</p></div><p></p> <p>The Professional Services team at Optimove delivers customer-centric, data-driven marketing programs, expert CRM strategy consulting, analytics &amp; data science as a service, and outsourced CRM execution—tailored to each client’s business objectives and engagement goals.</p> <p>We are seeking a highly motivated and experienced <strong>Strategic Consultant</strong> to join our Professional Services team in London. This role is ideal for a CRM strategist or marketing consultant who has led or owned business transformation projects, lifecycle programs, partnered directly with clients, and wants to shape high-impact CRM strategies across multiple industries in a dynamic, data-driven environment.</p> <p>As a Strategic Consultant, you will lead strategic projects for a portfolio of clients—designing CRM roadmaps, developing customer lifecycle strategies, shaping transformation initiatives, and building strong client relationships. You’ll collaborate with leadership and cross-functional teams on commercial and strategic activities that scale Professional Services and deepen Optimove’s industry impact.</p> <p><strong>Key Responsibilities</strong></p> <p><strong>Strategic Leadership &amp; CRM Expertise</strong></p> <ul> <li>Act as a role model within Professional Services—setting delivery standards, showcasing CRM expertise, supporting practice evolution, and identifying innovative solutions for clients.</li> <li>Lead the development of customer lifecycle strategies across acquisition, onboarding, retention, churn prevention, and reactivation.</li> <li>Assess clients’ CRM maturity and define frameworks, operating models, and roadmaps to elevate their engagement sophistication.</li> </ul> <p><strong>Client Consulting &amp; Advisory</strong></p> <ul> <li>Conduct stakeholder interviews, discovery sessions, benchmarking, and requirements gathering to formulate CRM strategy, vision, and implementation plans.</li> <li>Serve as the primary day-to-day contact for clients across EMEA (and potentially global accounts), facilitating workshops, strategy sessions, and senior-level discussions.</li> <li>Present insights, recommendations, and business cases that drive measurable impact and influence client decision-making.</li> </ul> <p><strong>Project Leadership &amp; Cross-Functional Collaboration</strong></p> <ul> <li>Lead end-to-end project planning and delivery—timeline management, milestone definition, and coordination across internal and client teams.</li> <li>Partner with Product, Data, R&amp;D, and Customer Success to craft actionable, innovative CRM and marketing solutions that leverage Optimove’s capabilities.</li> </ul> <p><strong>Data-Driven Analysis &amp; Activation</strong></p> <ul> <li>Support data analysts with problem framing, data exploration, segmentation development, and insight generation.</li> <li>Translate analytical findings into actionable CRM activation plans, including segmentation strategies, triggers, journey design, and personalization logic.</li> <li>Develop hypotheses and testing roadmaps; oversee A/B and multivariate experimentation strategies and impact analysis.</li> </ul> <p><strong>Thought Leadership &amp; Practice Development</strong></p> <ul> <li>Prepare structured, compelling presentations, reports, and strategic documentation for clients and internal stakeholders.</li> <li>Contribute to Professional Services methodologies, playbooks, and frameworks that scale global delivery excellence.</li> <li>Represent Optimove in internal and external events, sharing thought leadership on CRM strategy, industry trends, and the principles of positionless marketing.</li> <li>Mentor junior team members to support capability development and strengthen Professional Services delivery standards.</li> </ul> <p><strong>Requirements</strong></p> <ul> <li>Bachelor’s degree in Business, Economics, Marketing, Communications, or related field; Master’s degree is a plus.</li> <li>3+ years of CRM, lifecycle marketing, or marketing strategy experience—or experience in professional services, consulting, or business transformation roles.</li> <li>Relevant industry experience in gaming, finance, retail, or e-commerce is an advantage.</li> <li>Proven track record of developing and implementing CRM or marketing strategies and influencing cross-functional stakeholders.</li> <li>Strong analytical skills with the ability to work with complex datasets and generate actionable business insights.</li> <li>Excellent written and verbal communication skills, including the ability to present complex ideas clearly to senior leadership.</li> <li>Experience managing clients or vendors, demonstrating the ability to influence outcomes and coordinate multi-stakeholder environments.</li> <li>Strong project management capability; able to lead cross-functional global teams effectively.</li> <li>Detail-oriented with strong organizational and time management skills.</li> <li>Strategic thinker with a creative approach to problem-solving.</li> <li>Strong interpersonal skills and the ability to build rapport with clients and internal teams.</li> <li>Willingness to travel for client engagements as required.</li> <li>Must be eligible to work in the UK (no sponsorship available at this time).</li> </ul> <p><strong>Additional Preferred Qualifications</strong></p> <ul> <li>Experience working with or for CDPs, MMHs, or ESPs (e.g., Bloomreach, Adobe, Salesforce, Oracle, Tealium, Segment, Emarsys, Pega).</li> <li>Experience with Business Intelligence tools (e.g., Power BI, Tableau, Domo).</li> <li>Comfort engaging with data schemas, event-driven logic, and customer-level datasets.</li> <li>Exposure to large-scale CRM operations involving complex segmentation, multi-region workflows, or high-volume campaign environments.</li> </ul> <p></p>