Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.​

Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.​

At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers. ​

Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.​

B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.​

Find out more about our mission to bring health in your hands at www.opella.com.​

About the role:

As Zone Brand Lead you will be responsible for building strong brand engagement across the CEE region for a growing portfolio of Opella brands, while acting as a role model of the Opella Challenger Mindset. It owns end-to-end brand strategy and activation, including positioning, communication, media, innovation, and creative development in close collaboration with agencies. The position also drives performance by managing budgets, influencing sales and profitability KPIs, and anticipating risks and opportunities to deliver business targets. In addition, the role contributes to developing future leaders and supports effective engagement with healthcare professionals.

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Main responsibilities :

• Build CEE organization engagement for growing leading portfolio of brands for Opella.

• Role models Opella Challenger Mindset behaviours day to day

• Contributes to building managers of the future on his/her team and inspires growth across entire organization.

• Owns brand building (brand strategy - positioning and long-term plan, brand planning, communication & media strategy, innovation strategy) for the countries and brands in scope.

• Owns end-to-end brand activation along the consumers’ journey to enable them to take health in their hands.

• Owns creative development with agencies to elevate benchmarks for our communication and increase brand love.

• Provides inputs on Healthcare Professionals (HCP) engagement strategy and owns materials supporting the execution.

• Defines budget allocation and priorities for brands in scope and tracks A&P execution vs plan.

• Monitors and influences brand performance to ensure it meets category KPIs on Sales (sell-in/sell-out), profitability (BOI) and innovation (incremental sales).

• Anticipates and manages upsides and risks to ensure achievement of business targets.

About you:

• University Degree - Business or Marketing Background.

• Strong marketing experience in recognized OTC/FMCG companies at country and/or Zone level with proven track record of stretch business growth and brand building (measures via share growth and brand equity growth).

• Strong track record in strategic & operational marketing as well as innovation

• Flair for creativity and building effective relationships with creative agencies

• Strong leadership skills (experienced in leading teams including direct report relationships, cross-functional teams as well as effective intercultural leadership acumen).

• Excellent people and communication skills, ability to operate and influence in a diverse and complex matrix environment, and ability to build sustainable social relationships within the organization and with external stakeholders.

• Experience in effective cross-functional engagement with e.g. Supply Chain, Industrial Development, Market Research, Medical and Regulatory.

• Experience in P&L management and accountability.

• International experience (experience working outside of own cultural environment / across multiple countries preferred).

• Fluent knowledge English and other CEE language

What we offer at Opella:

• An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team

• Access to internal recruitment and development libraries - you can create your own career path within Opella; your professional development will be supported purposefully

• Flexible home office policy, with a possibility to work up to 2 days of time from home, where you can easily schedule your office days

• An attractive package of benefits, including company car

• Employee Assistance Program (mental health support, legal and financial consulting)

• Gender neutral paid parental leave as well as volunteer days.

We Are Challengers.

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:

All In Together: We keep each other honest and have each other's backs.

Courageous: We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.

www.opella.com/en/careers

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