About this role
About Us
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.
At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers.
Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Nospa, Magne, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission to bring health in your hands at www.opella.com.
Purpose of the role:
The person on this position will be responsible for leading execution of omnichannel strategy in Romania, ensuring insight-driven Healthcare Professionals (HCP) engagement across digital & F2F channels, optimising reach, and driving ROI through compliant data and execution.
Key responsibilities:
Understanding of HCP target groups, segments and personas to feed omnichannel journeys
Integrating digital and events with field force journeys, creating complete omnichannel experience plans
Execution of omnichannel plans including digital campaigns and events.
Adopting tools and dashboards to track and report performance & ROI.
Guiding channel investment and ensure compliance with channel best practices.
Driving adoption of 1P data collection, consent capture, CRM tagging.
Ensuring cross functional cooperation and smooth information flow (brand marketing, content, science, field force)
Requirements:
Degree in marketing, digital, or business.
3+ years in marketing/digital/omnichannel healthcare roles.
Proven record in building omnichannel strategy and execution
Deep understanding of HCP omnichannel engagement & data strategy.
Fluency in English and Romanian
Driving licence
Our offer:
An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
Access to internal recruitment and development libraries - you can create your own career path within Opella; your professional development will be supported purposefully
Flexible home office policy, with a possibility to work up to 2 days of time from home
An attractive package of benefits, including company car
Employee Assistance Program (mental health support, legal and financial consulting)
Gender neutral paid parental leave as well as volunteer days.
We Are Challengers.
We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:
All In Together: We keep each other honest and have each other's backs.
Courageous: We break boundaries and take thoughtful risks with creativity.
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.
Join us on our mission. Health. In your hands.
#LI-HYBRID
Other facts
About Opella
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.
At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers.
Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
As a globally certified B Corp company, we are active players in the journey towards healthier people and planet.
Find out more about our mission on our website.
What you'll do
- The Omnichannel Manager will lead the execution of the omnichannel strategy in Romania, focusing on engaging Healthcare Professionals through digital and face-to-face channels. Responsibilities include integrating digital campaigns with field force journeys and optimizing performance through data-driven insights.
Ready to join Opella?
Take the next step in your career journey