About this role
Job Title: (Junior) Shopper/Trade Marketing Manager
About Us
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.
At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers.
Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Nospa, Magne, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission to bring health in your hands at www.opella.com.
Location: Ukraine (open to 100% remote work, with occasional visits to the Kyiv office for candidates based outside Kyiv)
We are looking for a proactive and commercially oriented (Junior) Shopper / Trade Marketing Manager who will play a key role in shaping shopper strategy and accelerating brand performance across the Ukrainian market. This role will allow you to work at the intersection of marketing, sales and category development — driving innovative shopper activations, supporting strategic planning and influencing key business decisions. You will join an international environment where you’ll have real impact, ownership and the opportunity to grow into a future expert in Shopper and Trade Marketing.
Key Responsibilities
Plan and implement long-term shopper strategies by identifying the most profitable and relevant shopper activations and allocating the appropriate budget across shopper touchpoints.
Lead and evaluate innovative in-store programs (from ideation to production and execution) to drive off-shelf visibility and build brand awareness through 360° integration.
Collaborate with internal and external stakeholders (Brand, Sales, T&R, Legal, Medical, Retailers) to align on sales goals, category development and joint annual business planning.
Manage the national retail marketing calendar, campaigns and daily communications with internal teams, brand partners and key accounts.
Participate in annual marketing planning to ensure retail realities and opportunities are embedded in brand strategies.
Drive shopper analytics, track market and competition trends, and translate learnings into actionable plans.
Oversee and optimize the shopper budget (part of brand A&P).
Report results and strategic recommendations on national and regional forums.
About You
Minimum 2 years of experience in shopper, trade or customer marketing.
Experience in the Pharma and/or FMCG industry; Brand Management experience is a strong advantage.
Ability to translate data into shopper insights and compelling trade stories.
Strong executional skills in preparing trade activations and POSM materials.
Strategic and creative mindset with a problem-solving approach.
Strong collaboration skills and ability to influence cross-functional partners.
Fluency in English and Ukrainian (written & spoken).
What We Offer at Opella
International work environment that supports innovation and professional growth.
Access to internal development programs and career pathways.
Employment contract and flexible home-office policy.
Attractive benefits package.
Employee Assistance Program (mental health, legal, financial consultations).
Gender-neutral paid parental leave and volunteer days.
We Are Challengers.
We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:
All In Together: We keep each other honest and have each other's backs.
Courageous: We break boundaries and take thoughtful risks with creativity.
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.
Join us on our mission. Health. In your hands.
#LI-HYBRID
Other facts
About Opella
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.
At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers.
Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
As a globally certified B Corp company, we are active players in the journey towards healthier people and planet.
Find out more about our mission on our website.
What you'll do
- The (Junior) Shopper/Trade Marketing Manager will plan and implement long-term shopper strategies and lead innovative in-store programs to enhance brand visibility. This role involves collaboration with various stakeholders to align on sales goals and manage the national retail marketing calendar.
Ready to join Opella?
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