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Director, Product Marketing - Security
full-time•United States•$185k - $215k
About this role
<div class="content-intro"><p>At <a href="https://www.onespan.com/about/careers" target="_blank">OneSpan</a>, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.</p></div><p><span style="color: #000000;"><strong>At OneSpan</strong>, we empower critical infrastructure organizations to thrive by enabling secure, compliant, and frictionless digital interactions. Trusted by 60% of the world’s top 100 banks, we help global enterprises enrich customer experiences, mitigate emerging threats, and prepare for the digital future. As a senior leader on our marketing team, your work will shape how millions of people securely interact with the world around them. What you do here truly matters.</span></p>
<p><span style="color: #000000;">As our <strong>Director of Product Marketing,</strong> you will lead the strategy, team, and cross‑functional execution that brings OneSpan’s cybersecurity solutions—particularly multifactor authentication and mobile app protection—to market. You will guide a team of product marketers, influence senior stakeholders, and serve as a key voice in defining market direction, competitive strategy, and customer value.</span></p>
<p><strong><span style="color: #000000;">Key Responsibilities:</span></strong></p>
<p><strong><span style="color: #000000;">Strategic Leadership & Team Development</span></strong></p>
<ul>
<li><span style="color: #000000;">Lead, mentor, and grow a high‑performing product marketing team, fostering a culture of excellence, accountability, and innovation.</span></li>
<li><span style="color: #000000;">Define the long‑term product marketing vision aligned to company strategy, market trends, and customer needs.</span></li>
<li><span style="color: #000000;">Partner with executive leadership to influence product strategy, portfolio direction, and investment decisions.</span></li>
<li><span style="color: #000000;">Establish scalable processes, templates, and governance for consistency and speed.</span></li>
</ul>
<p><strong><span style="color: #000000;">Go‑to‑Market & Product Launch</span></strong></p>
<ul>
<li><span style="color: #000000;">Own the launch strategy and execution for new products , major releases, and market expansions.</span></li>
<li><span style="color: #000000;">Drive cross‑functional alignment across product, sales, demand generation, corporate communications, and partner teams.</span></li>
<li><span style="color: #000000;">Assess and size market opportunities to guide prioritization and growth strategies.</span></li>
</ul>
<p><strong><span style="color: #000000;">Market & Buyer Intelligence</span></strong></p>
<ul>
<li><span style="color: #000000;">Establish a deep understanding of buyers, competitors, and market dynamics to inform product and business decisions.</span></li>
<li><span style="color: #000000;">Oversee development of use‑case frameworks that guide product innovation and integration strategies.</span></li>
<li><span style="color: #000000;">Build a competitive program: battle cards, “why we win/lose,” field intel loops, pricing/packaging comparisons.</span></li>
</ul>
<p><strong><span style="color: #000000;">Positioning, Messaging & Value Narrative</span></strong></p>
<ul>
<li><span style="color: #000000;">Own the creation of differentiated positioning that clearly articulates the business and technical value of our cybersecurity solutions.</span></li>
<li><span style="color: #000000;">Ensure message consistency across all channels, regions, and customer touch points.</span></li>
</ul>
<p><strong><span style="color: #000000;">Content Strategy & Sales Enablement</span></strong></p>
<ul>
<li><span style="color: #000000;">Oversee development of high‑impact content including solution narratives, website content, videos, datasheets, and thought‑leadership assets.</span></li>
<li><span style="color: #000000;">Create and maintain enablement assets: pitch decks, talk tracks, discovery guides, demo narratives, objection handling, ROI/value tools, case studies, and competitive insights to win.</span></li>
<li><span style="color: #000000;">Partner with Sales Leadership and Enablement on training, certification, and play adoption.</span></li>
<li><span style="color: #000000;">Partner with revenue leadership to improve pipeline quality, deal velocity, and win rates.</span></li>
</ul>
<p><strong><span style="color: #000000;">Executive‑Level Evangelism</span></strong></p>
<ul>
<li><span style="color: #000000;">Serve as a senior spokesperson for OneSpan’s cybersecurity portfolio across customers, analysts, partners, and media.</span></li>
<li><span style="color: #000000;">Champion our vision internally to drive alignment, excitement, and clarity across the organization.</span></li>
</ul>
<p><strong><span style="color: #000000;">Minimum Requirements</span></strong></p>
<ul>
<li><span style="color: #000000;">10+ years of B2B product marketing or product management experience, with at least 3+ years leading teams.</span></li>
<li><span style="color: #000000;">Deep expertise in multi-factor authentication, mobile security, or fraud prevention.</span></li>
<li><span style="color: #000000;">Experience in financial services (banking, insurance, fintech) strongly preferred.</span></li>
<li><span style="color: #000000;">Exceptional storytelling and communication skills, with the ability to simplify complex cybersecurity concepts.</span></li>
<li><span style="color: #000000;">Proven success leading GTM strategy for technical products in high‑growth or enterprise environments.</span></li>
<li>Strong executive presence and comfort presenting to C‑suite, analysts, and large audiences.</li>
<li>Demonstrated ability to manage multiple initiatives in a fast‑paced environment.</li>
<li>Bachelor’s degree in business, technology, or related field.</li>
</ul>
<p><strong><span style="color: #000000;">Preferred Requirements</span></strong></p>
<ul>
<li><span style="color: #000000;">Product marketing or product management certifications (Pragmatic Institute, PMA, Product Focus, 280 Group).</span></li>
<li><span style="color: #000000;">Experience scaling teams or building new functions within a cybersecurity or enterprise SaaS organization.</span></li>
</ul>
<p><span style="color: #000000;"><span style="font-size: 14px;">#LI-Remote<br>#LI-HW1</span></span></p>
What you'll do
- Lead the strategy and execution of bringing OneSpan’s cybersecurity solutions to market while guiding a team of product marketers. Drive cross-functional alignment and establish processes for product launches and market expansions.
About OneSpan
OneSpan delivers cutting-edge solutions in two key areas: advanced secure authentication and digital agreements. Our secure authentication solutions protect devices, users, and applications with robust multi-factor and passwordless authentication and other fraud prevention technologies. Our digital agreements solutions combine identity verification, electronic signatures, and digital workflows to streamline agreements, enhance compliance, and accelerate business processes. We empower organizations to automate and secure both customer-facing and revenue-generating processes, supporting a wide range of use cases—from simple transactions to complex workflows requiring elevated security. Trusted by global blue-chip enterprises, including more than 60% of the world’s 100 largest banks, OneSpan processes millions of digital agreements and billions of secure authentication transactions in more than 100 countries annually.
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Frequently Asked Questions
What does OneSpan pay for a Director, Product Marketing - Security?
OneSpan offers a competitive compensation package for the Director, Product Marketing - Security role. The salary range is USD 185k - 215k per year. Apply through Clera to learn more about the full compensation details.
What does a Director, Product Marketing - Security do at OneSpan?
As a Director, Product Marketing - Security at OneSpan, you will: lead the strategy and execution of bringing OneSpan’s cybersecurity solutions to market while guiding a team of product marketers. Drive cross-functional alignment and establish processes for product launches and market expansions..
Is the Director, Product Marketing - Security position at OneSpan remote?
The Director, Product Marketing - Security position at OneSpan is based in United States, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Director, Product Marketing - Security position at OneSpan?
You can apply for the Director, Product Marketing - Security position at OneSpandirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.