Summary
Location
Gurugram
Type
full-time
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About this role
One Impression is one of the World’s largest influencer marketing platforms helping over 300+ global brands ranging from enterprises such as Unilever, Nestle, Amazon to startups such as Meesho, Nykaa, CoinSwitch. We are active in over 12 countries including India, US, Australia, the Middle East, etc, and have a network of over 6.5 Mil + influencers across Instagram & YouTube. Our creator network is one of the largest ranging from top celebrities to nano creators in over 10+ languages.
We are quickly capturing wallet shares of giants such as Facebook & Google as influencers continue to become a mainstream channel for brands to drive growth and engagement amongst their target audiences. The ultimate vision is to capture 25% of the global media ad spend by becoming the world’s de-facto influencer platform.
We are already the market leader in the Asian market and are now aiming to grow 10x by consolidating the entire market spend towards our newly launched platform for advertisers. In parallel, we aim to establish a strong presence in other global markets such as the US, Indonesia, etc. We are also backed by some of the top investors in the country including Founders of Vedantu, LivSpace, People Group, MamaEarth, Wow Skin Sciences, OML, etc as well as celebrities such as KL Rahul, Zakir Khan, Masoom Minawala, to name a few.
We strongly believe in our people and they are the key pillars to driving our success. It is our people who drive our incredible growth. If you are excited about solving complex world problems, we are looking for you!
We are looking for a Growth Generalist with a strong performance marketing backbone who can own experiments end-to-end and turn learnings into growth.
\n- Run and scale Google & Meta performance campaigns
- Own WhatsApp marketing journeys (broadcasts, funnels, conversions)
- Create and iterate on basic static + video ads (strong creative sense > heavy design)
- Design, test, and optimise landing pages for conversion
- Use AI tools (Lovable, Heygen, and similar) to move faster and smarter
- Share insights, learnings, and experiments to improve product and marketing decisions
- Performance-driven mindset with strong experimentation muscle
- Comfortable moving fast, testing often, and learning loudly
- Growth > vanity metrics energy
- Google Ads & Meta Ads (hands-on, not theoretical)
- WhatsApp marketing platforms & funnel logic
- A/B testing, funnel understanding and landing page experimentation
- Ad creative fundamentals (hooks, messaging, formats)
- Basic no-code / page builders (Webflow, Lovable, Framer, Unbounce, etc.)
- Working knowledge of AI tools for marketing & growth
- Data interpretation & insight storytelling (not just dashboards)
Other facts
About One Impression
One Impression is a technology company on a mission to make the global creator economy as predictable, programmable, and performance-driven as any modern software stack. We believe the future of marketing is human, driven by millions of individual voices. We’re building the connective tissue that lets brands harness authentic human stories at scale while giving creators a clear path to sustainable, fairly rewarded careers.
Famous is our flagship marketplace, home to a meticulously curated network of more than 100,000 creators across every major social platform. It’s a space where a skincare start-up can find ten science-backed micro-influencers just as easily as a global beverage giant can assemble a long-term ambassador program. Direct chat, transparent pricing, easy cancellations and data-rich performance dashboards are woven into every interaction—not as “features,” but as the default language of trust that turns one-off deals into long term creative partnerships.
Amplify is the fast lane built on top of that same foundation. It removes the heavy decision-making from influencer activation so ideas can travel at the speed of culture. A marketer can set a budget as low as ₹5,000, choose a goal, and in under a minute launch a campaign that automatically matches and activates hundreds of relevant creators—complete with time-bound delivery guarantees and cancel-anytime flexibility.
For creators: Our unified mobile app opens the door to campaigns from both Famous and Amplify, turning scattered brand inquiries into a single, intuitive feed. Engage with campaigns that fit your voice, track earnings real time, and benchmark your growth against thousands of peers.
What you'll do
- The Growth Generalist will run and scale performance campaigns on Google and Meta, as well as own WhatsApp marketing journeys. They will also create and optimize ads and landing pages while utilizing AI tools to enhance efficiency.
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