Digital Manager, Programmatic - Ptarmigan

<div class="content-intro"><p><span style="font-size: 10pt;">Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts &amp; Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.</span></p></div><p><strong>Overview</strong></p> <p>Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with deep specialization in the Financial Services sector. With an unrivaled understanding of the financial industry and B2B2C marketplace, we deliver innovative, strategic media solutions for more than 80 global financial services clients.</p> <p>At Ptarmigan, our people are at the center of everything we do. Their expertise, creativity, and entrepreneurial mindset drive our success, power our technology capabilities, and enable us to deliver best-in-class solutions for our clients.</p> <p>As our New York office continues to grow, we are seeking a <strong>Programmatic Manager</strong> to join our digital team. This role is ideal for a strategic, hands-on programmatic leader who thrives in a fast-paced environment, enjoys mentoring junior talent, and is excited to help shape programmatic best practices for leading financial brands.</p> <p></p> <p><strong>Responsibilities</strong></p> <ul> <li>Lead the development and execution of programmatic media strategies aligned to client business objectives, KPIs, and regulatory considerations within financial services</li> <li>Own the activation, management, and optimization of campaigns across DSPs, ensuring performance goals are consistently met or exceeded</li> <li>Serve as a subject-matter expert across programmatic platforms, inventory types, targeting strategies, and measurement frameworks</li> <li>Evaluate and recommend new inventory opportunities, manage SSP and vendor relationships, and negotiate programmatic buys and value-added opportunities</li> <li>Partner closely with cross-channel teams (paid social, search, analytics, and ad operations) to ensure cohesive planning, activation, and measurement</li> <li>Translate performance data into actionable insights and clear, client-ready storytelling</li> <li>Support the development of innovative programs, custom executions, and test-and-learn initiatives to drive incremental growth</li> <li>Stay ahead of industry trends, platform updates, and evolving programmatic capabilities; proactively introduce improvements and best practices</li> <li>Provide guidance and mentorship to junior team members, contributing to team development and knowledge sharing</li> <li>Act as a trusted client partner, demonstrating a strong understanding of clients’ lines of business, marketing objectives, and digital priorities</li> </ul> <p></p> <p></p> <p><strong>Qualifications</strong></p> <ul> <li>4–6+ years of experience in digital media investment, with strong hands-on programmatic experience</li> <li>Advanced experience activating and managing campaigns within DSPs such as <strong>The Trade Desk and/or DV360</strong></li> <li>Strong analytical mindset with the ability to interpret data, identify trends, and make optimization recommendations</li> <li>High proficiency in Microsoft Office, particularly Excel and PowerPoint</li> <li>Excellent organizational skills with the ability to manage multiple campaigns, priorities, and deadlines simultaneously</li> <li>Strong written and verbal communication skills, with experience presenting insights and recommendations to clients</li> <li>Collaborative team player with a proactive, solutions-oriented approach</li> <li>Bachelor’s degree, ideally in advertising, marketing, economics, finance, computer science, mathematics, engineering, or a related field</li> </ul> <p></p> <div class="column left"> <section class="main-description-section"> <article id="description-body" class="main-description-body"></article> </section> </div> <aside id="right-column" class="column right"> <div id="sticky-item" class="sticky-item"> <div class="social-share-widget">&nbsp;</div> <span id="social-share"></span></div> </aside><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><span class="ui-provider ed bjb azk bjc bjd bje bjf bjg bjh bji bjj bjk bjl bjm bjn bjo bjp bjq bjr bjs bjt bju bjv bjw bjx bjy bjz bka bkb bkc bkd bke bkf bkg bkh">This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.</span></p></div><div class="title">Compensation Range</div><div class="pay-range"><span>$90,000</span><span class="divider">&mdash;</span><span>$125,000 USD</span></div></div></div><div class="content-conclusion"><p><span class="ui-provider ed azb bmt cuo cup cuq cur cus cut cuu cuv cuw cux cuy cuz cva cvb cvc cvd cve cvf cvg cvh cvi cvj cvk cvl cvm cvn cvo cvp cvq cvr cvs cvt" style="font-size: 10pt;"><em><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.</span></em></span></p> <p>&nbsp;</p> <p><span class="ui-provider ed azb bmt cuo cup cuq cur cus cut cuu cuv cuw cux cuy cuz cva cvb cvc cvd cve cvf cvg cvh cvi cvj cvk cvl cvm cvn cvo cvp cvq cvr cvs cvt" style="font-size: 10pt;"><em><strong><a href="https://omnicommediagroup.com/usa/usa-recruitment-privacy-notice/" target="_blank">Review Our Recruitment Privacy Notice</a></strong></em></span></p></div>