Senior Director, Digital Activation

<div class="content-intro"><p>We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities&nbsp;&nbsp; &nbsp;</p> <p>We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.&nbsp;</p></div><p></p> <p><span style="font-size: 10pt;"><strong>Overview</strong></span></p> <p><span style="font-size: 10pt;"><strong>Senior Director, Paid Search – Retail Performance Focus</strong></span></p> <p><span style="font-size: 10pt;">The Senior Director role requires an experienced leader with deep expertise in Paid Search, particularly within retail performance. The ideal candidate has a proven track record of driving business-critical KPIs and tactical execution to deliver outstanding daily performance. This role emphasizes a hands-on approach to Paid Search strategy, focusing on fast, agile optimizations, rigorous testing, and rapid responses to performance data.</span></p> <p><span style="font-size: 10pt;">The Senior Director will oversee the development, execution, and continual refinement of Paid Search strategies, ensuring that accounts are optimized in real-time to meet and exceed client objectives. This role will drive constant innovation through a "test and learn" approach, applying insights to improve Paid Search performance and drive measurable business growth. The ideal candidate will be able to navigate the dynamic retail landscape, executing strategies that elevate client performance across search engines and shopping platforms, with a laser focus on KPIs like revenue, ROAS, CPA, and conversion rate.</span></p> <p><span style="font-size: 10pt;">The Senior Director will also be responsible for mentoring and growing a highly agile team, fostering an environment where fast, data-driven decision-making and optimization are central to success.</span></p> <p><span style="font-size: 10pt;"><strong>Responsibilities:</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Lead Paid Search strategy</strong> to drive retail performance, focusing on business-critical KPIs such as revenue, ROAS, CPA, conversion rate, and other tactical metrics that influence daily account performance.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Execute rigorous, fast-paced optimizations</strong> to meet retail performance targets, adapting quickly to changing conditions and opportunities.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Oversee real-time testing and learning initiatives</strong> to drive continuous improvement, ensuring the team is consistently refining and evolving Paid Search strategies based on data and performance.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Collaborate with clients</strong> to develop high-impact Paid Search roadmaps, providing actionable insights and recommendations that differentiate clients from competitors.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Develop agile, data-driven campaign frameworks</strong> to ensure daily account performance is optimized through effective keyword management, bidding strategies, and ad copy refinement.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Lead strategic meetings and provide performance updates</strong> that demonstrate actionable results and drive forward the overall business objectives.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Provide thought leadership on performance marketing trends</strong>, Paid Search best practices, and emerging opportunities within retail media and ecommerce.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Ensure full funnel integration</strong> between Paid Search and other channels to ensure seamless customer journeys and optimal performance.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Mentor and develop a high-performing team</strong>, ensuring talent is equipped with the tools, training, and opportunities necessary for career growth and excellence in Paid Search management.</span></li> </ul> <p><span style="font-size: 10pt;"><strong>Qualifications:</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">8-10 years of experience in Paid Search, specifically focused on retail or e-commerce businesses.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Strong hands-on experience with Google Ads, Bing Ads, and Paid Search tools like SA360; deep understanding of optimization tactics to drive performance.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Proven ability to quickly adapt to changing KPIs and business needs, delivering agile and responsive Paid Search strategies.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Experience managing high-profile retail accounts with a focus on performance-driven results.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Exceptional analytical skills, with the ability to translate data into actionable insights for optimization and client reporting.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Strong leadership capabilities, with a proven track record of managing and growing teams in a fast-paced, performance-driven environment.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Excellent verbal and written communication skills, with the ability to confidently present strategies and performance results to clients.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Bachelor's degree or equivalent experience required.</span></li> </ul> <p><span style="font-size: 10pt;">This role is ideal for a strategic, results-oriented leader who thrives in a performance-focused retail environment and is passionate about pushing Paid Search to deliver outstanding business outcomes.</span></p> <p>#LI-KR1</p> <aside id="right-column" class="column right"> <div id="sticky-item" class="sticky-item"><span id="social-share"></span></div> </aside><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><span class="ui-provider ed bjb azk bjc bjd bje bjf bjg bjh bji bjj bjk bjl bjm bjn bjo bjp bjq bjr bjs bjt bju bjv bjw bjx bjy bjz bka bkb bkc bkd bke bkf bkg bkh">This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.</span></p></div><div class="title">Compensation Range</div><div class="pay-range"><span>$120</span><span class="divider">&mdash;</span><span>$230,000 USD</span></div></div></div><div class="content-conclusion"><p><span class="ui-provider ed azb bmt cuo cup cuq cur cus cut cuu cuv cuw cux cuy cuz cva cvb cvc cvd cve cvf cvg cvh cvi cvj cvk cvl cvm cvn cvo cvp cvq cvr cvs cvt" style="font-size: 10pt;"><em><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.</span></em></span></p> <p><strong><em><span class="ui-provider ed azb bmt cuo cup cuq cur cus cut cuu cuv cuw cux cuy cuz cva cvb cvc cvd cve cvf cvg cvh cvi cvj cvk cvl cvm cvn cvo cvp cvq cvr cvs cvt" style="font-size: 10pt;"><a href="https://omnicommediagroup.com/usa/usa-recruitment-privacy-notice/" target="_blank">Review Our Recruitment Privacy Notice</a></span></em></strong></p></div>