Senior Director, Digital Activation

<div class="content-intro"><p><span style="font-size: 10pt;"><strong><u>The Company:</u></strong></span></p> <p><span style="font-size: 10pt;">Hearts &amp; Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.</span></p> <p><span style="font-size: 10pt;">Designed to inform brand strategies with real-time insights, Hearts &amp; Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.</span></p> <p>&nbsp;</p></div><p>&nbsp;</p> <p>As a Senior Director, you will play a critical role leading the day-to-day set up and optimization of mobile performance campaigns across multiple programmatic buying platforms - and lead the team as the main point of contact for the strategy to improve campaign performance. You will define, execute and optimize digital programmatic media channel strategies and initiatives ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job.&nbsp;</p> <p>&nbsp;</p> <p>Responsibilities:</p> <ul> <li>Creating and driving best-in-class Programmatic media strategies that deliver against client objectives within search, display, social and video channels for assigned client&nbsp;</li> <li>Leading digital innovation and thought leadership&nbsp;</li> <li>Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms&nbsp;</li> <li>Working side by side with Tactical Planning team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective&nbsp;</li> <li>Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients&nbsp;</li> <li>Implementing Business Intelligences tools and new capabilities (e.g., new supply &amp; data sources, new media measurement techniques, etc.)&nbsp;</li> <li>Accountability over client’s budgets&nbsp;</li> <li>Developing strong relationships with clients, global counterpart colleagues&nbsp;</li> <li>Actively participating and helping to lead the integrated media planning</li> <li>Setting Budgets, KPI's&nbsp;and measurement framework</li> <li>Delivering credible thought leadership on Programmatic’s role in the Marketing ecosystem, providing a multi-year vision of the program and lead proactive insights on channel opportunities through both short-term and long-term business lenses</li> <li>Leading communication of Programmatic’s tech/data needs with cross-functional partners (Product Management, Analytics, IT, etc.) to ensure seamless deployment of digital programmatic campaigns and effectively report results to all stakeholders</li> <li>Ability to effectively manage costs while exceeding performance and viewability goals</li> <li>Excellent communication skills, ability to distill key ideas for non-digitally centric teams</li> <li>Managing and mentoring a team of Programmatic channel specialists, providing day-to-day guidance as well as career growth and development</li> <li>Directing and managing external agency and vendor teams of 25+&nbsp;</li> <li>Ensuring team manages and efficiently optimizes programs within budget goals, working closely with Investment lead on budget opportunities&nbsp;</li> <li>Tracking innovation within the industry, and evaluate and identify new partners and technology that will drive best-in-class channel strategies for Hearts and our clients</li> <li>Participating in New Business efforts&nbsp;</li> </ul> <p>&nbsp;</p> <p>Qualifications:</p> <ul> <li>10+ years’ experience, including a minimum of 5 years’ experience managing, mentoring, and nurturing a diverse team in a fast-paced organization&nbsp;</li> <li>Experience working with large data sets and understanding of methodologies for evaluating data</li> <li>Technical and strategic understanding of programmatic display buying required, particularly in paid search and display&nbsp;</li> <li>Experience working with Ad Technology stacks and programmatic implementation processes&nbsp;</li> <li>Strong knowledge of marketing technologies &amp; tools (Web analytics, tag management, ad servers, attribution)&nbsp;</li> <li>Strong analytical skills and understanding of ecommerce &amp; retail KPI's&nbsp;</li> <li>Exceptional analytics skills, and confidence acting on marketing data and insights&nbsp;</li> <li>High level understanding of integrated media planning&nbsp;</li> <li>Understanding of the B2B marketing, experiences with this type of clients/or work on a B2B client a plus&nbsp;</li> <li>General knowledge of direct and brand marketing principles and strategies</li> <li>Digital certification/degree/seminars&nbsp; <ul> <li>Google certified desired&nbsp;</li> <li>Analytics platforms desired&nbsp;</li> </ul> </li> <li>Google Analytics, YouTube and Facebook campaign setup knowledge - not mandatory, but an important plus&nbsp;</li> <li>Working knowledge of 3rd party verification tools, including DoubleVerify&nbsp;</li> <li>Hands-on experience with data visualization tools, including Tableau</li> </ul> <p>&nbsp;</p> <aside id="right-column" class="column right"> <div id="sticky-item" class="sticky-item"><span id="social-share"></span></div> </aside><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><span class="ui-provider ed bjb azk bjc bjd bje bjf bjg bjh bji bjj bjk bjl bjm bjn bjo bjp bjq bjr bjs bjt bju bjv bjw bjx bjy bjz bka bkb bkc bkd bke bkf bkg bkh">This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.</span></p></div><div class="title">Compensation Range</div><div class="pay-range"><span>$120,000</span><span class="divider">&mdash;</span><span>$230,000 USD</span></div></div></div><div class="content-conclusion"><p><span class="ui-provider ed azb bmt cuo cup cuq cur cus cut cuu cuv cuw cux cuy cuz cva cvb cvc cvd cve cvf cvg cvh cvi cvj cvk cvl cvm cvn cvo cvp cvq cvr cvs cvt" style="font-size: 10pt;"><em><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.</span></em></span></p> <p>&nbsp;</p> <p><span style="font-size: 10pt;"><em><strong><a href="https://omnicommediagroup.com/usa/usa-recruitment-privacy-notice/" target="_blank">Review Our Recruitment Privacy Notice</a></strong></em></span></p> <p>&nbsp;</p></div>