Manager, Digital Activation

<div class="content-intro"><p><span style="font-size: 10pt;"><strong><u>The Company:</u></strong></span></p> <p><span style="font-size: 10pt;">Hearts &amp; Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.</span></p> <p><span style="font-size: 10pt;">Designed to inform brand strategies with real-time insights, Hearts &amp; Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.</span></p> <p>&nbsp;</p></div><p>&nbsp;</p> <p><strong>Overview</strong></p> <p>The Manger excels at performance-driven campaign management and execution and is an engaged leader on their client, and across functional teams. The Manager has shown the ability to carry out strategy and planning with excellent client stewardship capabilities. They are also great at training and developing junior team members and guiding their growth, while ensuring the delivery of high-quality work and client satisfaction.</p> <p><strong>Qualifications</strong></p> <ul> <li>3+ years of experience and expert knowledge of digital programmatic buying with hands-on experience using one or more of the following demand-side platforms (DSP’s): The Trade Desk, DV360 or similar</li> <li>Experience managing a small team and juggling multiple people and work priorities</li> <li>Experience working with across several media channels is preferred and a curiosity in emerging media platforms</li> <li>Experience with client-facing interaction</li> <li>Experience working with large data sets and understanding of methodologies for evaluating data</li> <li>Ability to effectively manage costs while exceeding performance and viewability goals</li> <li>Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally-centric teams</li> <li>Proven ability to work with and influence cross-functional teams</li> <li>Strong knowledge of MS Excel and ability to coach others in shortcuts</li> <li>Working knowledge of third-party verification tools, including DoubleVerify</li> </ul> <p>&nbsp;</p> <p><strong>Responsibilities</strong></p> <ul> <li>Ensuring the implementation of the Digital Planning &amp; Optimization Process across programmatic and direct buying</li> <li>Overseeing and directing the day to day operations of the activation team</li> <li>Effectively managing budget</li> <li>Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms</li> <li>Working side-by-side with broader activation team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective</li> <li>Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients</li> <li>Direct billing and reconciliation process for programmatic</li> <li>Implementing Business Intelligence tools and new capabilities (e.g., new supply &amp; data sources, new media measurement techniques, etc.)</li> <li>Providing expert consultation to vendors, internal teams, and clients</li> </ul> <div class="column left"> <section class="main-description-section"> <article id="description-body" class="main-description-body"></article> </section> </div> <aside id="right-column" class="column right"> <div id="sticky-item" class="sticky-item"></div> </aside> <aside id="right-column" class="column right"> <div id="sticky-item" class="sticky-item"><span id="social-share"></span></div> </aside><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><span class="ui-provider ed bjb azk bjc bjd bje bjf bjg bjh bji bjj bjk bjl bjm bjn bjo bjp bjq bjr bjs bjt bju bjv bjw bjx bjy bjz bka bkb bkc bkd bke bkf bkg bkh">This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.</span></p></div><div class="title">Compensation Range</div><div class="pay-range"><span>$50,000</span><span class="divider">&mdash;</span><span>$95,000 USD</span></div></div></div><div class="content-conclusion"><p><span class="ui-provider ed azb bmt cuo cup cuq cur cus cut cuu cuv cuw cux cuy cuz cva cvb cvc cvd cve cvf cvg cvh cvi cvj cvk cvl cvm cvn cvo cvp cvq cvr cvs cvt" style="font-size: 10pt;"><em><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.</span></em></span></p> <p>&nbsp;</p> <p><span style="font-size: 10pt;"><em><strong><a href="https://omnicommediagroup.com/usa/usa-recruitment-privacy-notice/" target="_blank">Review Our Recruitment Privacy Notice</a></strong></em></span></p> <p>&nbsp;</p></div>