About this role
Let's Write Africa's Story Together!
Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.
Job Description
The Digital Intelligence Lead is accountable for establishing and owning a single, trusted view of mobile app behaviour, performance, and customer interaction, turning data into actionable insight that improves customer experience, platform reliability, and business outcomes.This role owns app analytics, behavioural intelligence, experimentation, and experience measurement, ensuring that decisions across product, engineering, marketing, and operations are data-led, evidence-based, and outcome-driven.
The role acts as the custodian of mobile digital insight, bridging customer behaviour, app performance, operational signals, and commercial outcomes into a unified intelligence capability.
KEY RESULT AREAS
Mobile Digital Intelligence Strategy
Define and own the Mobile Digital Intelligence Strategy, positioning data as a core enabler of app experience, growth, and trust.
Establish clear measurement frameworks linking customer behaviour, experience, performance, and business outcomes.
Ensure analytics capabilities scale with customer growth, feature expansion, and regulatory demands.
App Analytics & Behavioural Insight
Own in-app analytics covering funnels, feature adoption, task completion, drop-off, engagement, and retention.
Define and govern event taxonomies, tracking standards, and data quality controls.
Translate behavioural data into insights that drive prioritisation, design decisions, and roadmap outcomes.
Experience & Performance Intelligence
Partner with Mobile Engineering, SRE, and Platform teams to correlate experience signals with technical telemetry (crashes, latency, ANR, API failures).
Identify experience degradation early and support proactive remediation.
Ensure customer-perceived performance is measured, not just technical uptime.
Experimentation & Optimisation
Establish and govern A/B testing and experimentation frameworks within the mobile app.
Enable safe, compliant experimentation to validate experience, conversion, and engagement hypotheses.
Ensure learnings are documented, shared, and embedded into delivery practices.
Business & Growth Intelligence
Support product, marketing, and growth teams with insight on acquisition, activation, and lifecycle performance.
Measure the impact of campaigns, features, and experience changes on customer behaviour and value.
Provide intelligence to balance growth, cost, risk, and operational efficiency.
Operational & Incident Insight
Provide data to support incident analysis, customer impact assessment, and post-incident reviews.
Enable clear visibility into which customers, journeys, and features are affected during disruptions.
Support improved customer communication through insight-led messaging.
Governance, Privacy & Trust
Ensure all digital intelligence practices comply with data privacy, security, and regulatory requirements.
Govern access to app data and insights, ensuring ethical and responsible use.
Embed trust and transparency into how customer data is collected and used.
Stakeholder Enablement
Act as a trusted advisor to Product, Mobile, Platform, Operations, Risk, and Exco.
Present insights in a clear, executive-ready manner, linking data to decisions.
Enable teams to become more data-literate and outcome-focused.
Key Deliverables
Mobile Digital Intelligence Strategy and operating model
App analytics framework and event taxonomy
Experience and performance intelligence dashboards
Experimentation standards and insights repository
Executive insight packs linking app behaviour to outcomes
ROLE REQUIREMENTS
Experience
5+ years’ experience in digital analytics, data, product intelligence, or growth analytics, preferably in financial services or large consumer platforms.
Proven experience owning analytics for high-scale mobile applications.
Experience operating in regulated, security-conscious environments.
Skills & Competencies
Deep understanding of mobile analytics, experimentation, and behavioural data.
Strong ability to link technical signals to customer experience and business outcomes.
Experience working across product, engineering, data, and operations.
Strong storytelling and executive communication skills.
Pragmatic, outcomes-driven approach to analytics and insight.
Personal Attributes
Curious, analytical, and insight-driven
Customer-centric with strong commercial awareness
Calm and credible in complex, high-pressure environments
Influential, collaborative, and trusted
Success Measures
Improved decision-making driven by trusted app insights
Reduced experience blind spots and faster issue detection
Measurable uplift in app engagement, conversion, and satisfaction
Strong adoption of experimentation and data-led delivery
Increased confidence in digital reporting at Exco and Board level
Skills
Action Planning, Application Development, Business Process Design, Computer Literacy, Data Management, Data Modeling, Evaluating Information, Identifying Customer Needs, Information Technology (IT) Support, Market Analysis, Oral Communications, Product Development, Technical Support, Technical Troubleshooting, Test Case Management, User Requirements Documentation, Web DevelopmentCompetencies
Business InsightCollaboratesCourageCultivates InnovationDecision QualityDrives ResultsEnsures AccountabilityManages ComplexityEducation
Closing Date
31 January 2026 , 23:59The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question.
The Old Mutual Story!
Other facts
About Old Mutual Limited
Old Mutual Limited is a premium pan-African financial services group that offers a broad spectrum of financial solutions to retail and corporate customers across key markets in 14 countries. We have been helping our customers achieve their lifetime financial goals for over 170 years by investing their funds in ways that create positive futures for them, their families, their communities and broader society.
In this way, we significantly contribute to improving the lives of our customers and their communities while ensuring a sustainable future for our business.
We employ more than 30 000 people and operate in 14 countries across two regions Africa (South Africa, Namibia, Botswana, Zimbabwe, Kenya, Malawi, Tanzania, Nigeria, Ghana, Uganda, Rwanda, South Sudan and eSwatini) as well as Asia (China)
So why work here?
We believe you can shape the future with us – a future where we build a better Africa together. That’s why we’re committed to creating opportunities that will give you an edge on the rest. Once you’re part of our team, you will have access to the best breed of advice, tools and frameworks that will equip you to be your exceptional best. #MomentsThatMatter
What you'll do
- The Digital Intelligence Lead is responsible for establishing a unified view of mobile app behavior and performance, turning data into actionable insights to enhance customer experience and business outcomes. This role involves owning app analytics, behavioral intelligence, and experimentation to ensure data-driven decision-making across various teams.
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