Job DetailsLevel: ExperiencedJob Location: Franklin, TN 37067Position Type: Full TimeEducation Level: 4 Year DegreeJob Category: MarketingWhy You Will Love Working With Us!

Odyssey Behavioral Healthcare believes that each person deserves the opportunity to embark on a new journey to reach their optimal level of health. Odyssey’s network of behavioral healthcare services provides support to individuals throughout their journey by combining compassionate, evidence-based treatment with concierge-quality amenities.

What we offer:

       Collaborative environment dedicated to clinical excellence
       Multiple Career Development Pathways
       Company Supported Continuing Education & Certification
       Multiple Health Plan Design Options Available
       Flexible Dental & Vision Plan Options
       100% Company Paid EAP Emotional Well-Being Support
       100% Company Paid Critical Illness (with health enrollment plan)
       100% Company Paid Life & ADD
       401K with Company Match
       Company-Sponsored HSA, FSA, & DSA Tax Savings Accounts
       Generous Team Member Referral Program
       Parental Leave

How You Will Contribute/Position Summary:

The Marketing Specialist works closely with Clinical Leadership, Business Development, Admissions, and key stakeholders, under the direction of the department Marketing Managers, to execute marketing initiatives and events that support growth across Odyssey Behavioral Healthcare’s residential and outpatient programs. The Marketing Specialist is primarily responsible for managing and executing email campaigns, social media requests, blog publishing, and directory audits, while analyzing performance data to optimize strategies and ensure alignment with department goals and defined KPIs.

Relationships and Contacts

Within the organization: Supports and maintains frequent, close working relationships with the Marketing Managers who lead marketing initiatives for the psychiatric, eating disorder, and outpatient programs; Clinical Leadership, Business Development, Admissions, key Odyssey leadership, and the Marketing Team.

Outside the organization: May initiate and maintain occasional contact with vendors as needed and directed.

Essential Responsibilities

Executes event support requests including organizing all requests in our task management tool (Monday), developing 3–4 unique email blasts per event, assigning event flyer creation, and managing Eventbrite setup.
Measures and reports on the performance of event initiatives against goals and defined KPIs.

Stays curious with data and A/B testing to evaluate, bring forward, and implement ways to continually improve performance and results.

Executes social media requests and support content promotion initiatives.
Conducts directory listing audits and support Google Business Profile setup, reviews, reporting, and audits.
Publishes blog posts aligned with program service lines and SEO/AIO best practices.
Conducts competitor research and summarizes insights.

Additional Responsibilities

Supports attribution review of admission data and reporting initiatives.
Assists in the uploading of marketing receipts and documentation.
Performs other duties as assigned.

QualificationsWhat We Are Seeking/Education and Experience:

 Position requires a Bachelor’s degree or equivalent in business, marketing, communications, or related field, and a minimum of 2 years of related experience in a corporate or agency environment.

Other Requirements

Position requires incumbent to have a valid driver’s license, vehicle insurance and a clear driving record. 

Skill Competencies

Demonstrates a passion for building something new, learning, digging in, and finding solutions is necessary for success in developing and scaling Odyssey’s residential facilities and outpatient locations.
Demonstrates a curiosity with data and using it to inform actions that need to be taken along with communicating it to others in a way that they can easily understand.
Demonstrates excellent project management skills required by being proactive and organized, communicating well with other teams and leadership, and delivering projects on time at a high-quality standard.
Demonstrates the ability to connect quickly with others, clearly communicate, build relationships, and lead others is important for the initiatives and impact this role will deliver.
Demonstrates the ability to manage and action on a wide variety of simultaneous projects is critical for success. Must have strong collaboration skills and experience working with cross-functional teams.
Demonstrates a working knowledge of these (or similar) platforms you will work within including marketing automation platforms (Hubspot), attribution platforms (Invoca), Salesforce (our CRM), and WordPress (our website platform) are a plus.
Demonstrates the ability to exercise sound judgment and discretion.
Demonstrates flexibility in a fast-paced environment.
Demonstrates commitment to Odyssey’s mission, vision, values, and treatment philosophy.

Odyssey Behavioral Healthcare, LLC provides equal employment opportunities without regard to race, color, creed, ancestry, national origin, ethnicity, sex, gender, sexual orientation, marital status, religion, age, disability, gender identity, genetic information, service in the military, or any other characteristic protected under applicable federal, state, or local law. Equal employment opportunity applies to all terms and conditions of employment. Odyssey Behavioral Healthcare, LLC reserves the rights to modify, interpret, or apply this job description in any way the organization desires. This job description in no way implies that these are the only duties, including essential duties, to be performed by the employee occupying this position. Reasonable accommodations may be made to reasonably accommodate qualified individuals with disabilities. This job description is not an employment contract, implied or otherwise. The employment relationship remains “At-Will.”