Job ID: 2292

Would you like to have a high impact on digital business in the largest Nordic bank? We are now looking for a Head of Web Analytics and Online Optimization to deliver on Nordea’s key strategic priorities towards 2030.

At Nordea, we see that the world is changing fast – and we want to be one step ahead of the curve. That’s why we’re deeply committed to providing the financial solutions of tomorrow to our customers. We’re creating an agile environment where we experiment and grow together – and we need your ideas and unique background. With us, you’ll be in good company with a chance to make your mark on something bigger.

About this opportunity

Welcome to the MarTech unit at Nordea. We build the bank of tomorrow by enabling technology and tools to drive digital sales and servicing across different business areas and our four markets. Our unit covers operations from data enablement all the way to front-end development with the ambition to provide our customers with personalized sales and servicing. We are on a mission to enable relationship-at-scale banking towards 2030.

Be a unit lead for Web Analytics and Online Optimization with the focus of supporting business with the collection of online data and building connected data reporting setup. Together with your unit you will:

• Manage implementations of our Analytics tracking together with business, and developers. On both Web sites, SPA, and Mobile apps using a Tag management system
• Ensure consistency and continuous development of data collection frameworks
• Gather business requirements enabling measurement of traffic, conversions and ultimately ROI across all relevant channels
• Analyse: Build the data reporting setup with tools like Customer journey analytics
• Optimize: Be responsible for experimentation methodology and governance, and empower stakeholders to optimize digital platforms through A/B/n testing
• Activate: Define and manage the digital behaviour data used to support relevant teams in activating personalization activities across owned and paid media
• Provide training in Web Analytics tools to the Nordea group, ensuring that we continuously empower business areas to get more value out of data.
• Ensure compliance with privacy regulations (GDPR, ePrivacy) and management of the Group’s cookie consent platform and its implementation

Lead the MarTech platform development and connected data enablement. Together with your colleagues within the MarTech unit you will:  

• Lead the development of Nordea’s digital MarTech platforms (Adobe Experience Platform, Qualtrics) by configuring and optimizing platform components
• Lead the data enablement & customer profile enrichment within the platforms
• Build Scalable Data Integration Architecture by designing and implementing data flows between on-premise systems and cloud platforms and by establishing real-time and batch synchronization processes
• Implement Robust Identity Resolution Framework
• Develop and maintain identity resolution processes for both customers and prospects. Create progressive profiling capabilities to enrich prospect data over time
• Develop API and Services Framework
• Create a comprehensive API strategy for profile access and management and develop services for real-time identity resolution
• Lead the implementation of Next-best-action -technology (RTIM) as an addition to the current MarTech stack

Drive the transformation to enable relationship banking at scale. Together with your colleagues within MarTech unit you will:

• Drive the implementation of technology roadmap to enable personalized engagements across all digital channels connecting digital to human assisted advisory and back
• Plan and drive the organizational and operating model transformation needed when transitioning from traditional marketer led to customer led sales and servicing operations (shift to “audience of one”)
• Collaborate and support Nordea’s business units with the above mentioned transformation

The role is based in Copenhagen; Helsinki; Oslo; Stockholm; Warszawa.

Who you are

Collaboration. Ownership. Passion. Courage. These are the values that guide us in being at our best – and that we imagine you share with us.

To succeed in this role, we believe that you:

• Have a strong business mindset with understanding on technology’s role to deliver on business priorities
• Are a senior leader with several years of experience and with a mindset of empowering, coaching and growing your leaders and the rest of your organisation
• Have a strong technical knowledge and previous experience in implementing and developing MarTech platforms and solutions  
• Are a high performing individual with excellent analytical and problem-solving skills. You strive for quality, and you have a structured approach in your work
• Have strong stakeholder management skills
• Are willing to lead by example, taking in input from both your team and your stakeholders to build the best setup
• Are able to lead a transformation within an organisation

Your experience and background: 

• You consider yourself an expert within the Marketing Technology space
• You have a good understanding and previous experience in the implementation of MarTech platforms at enterprise level
• You have a good understanding and previous experience in data enablement needed to run MarTech platforms
• Ideally you have experience in the development of machine learning models, enabling and managing AI-powered features and implementing next-best-action/real-time-interaction-management capability in a large organisation
• You are known as a senior transformational leader with the mindset of growing people and have experience in building/transforming organizations
• You have a degree in Engineering, Economics, Mathematics, Data Science or similar. Equivalent years of experience will be considered lieu of a degree
• You are fluent in English and ideally one other Nordic language

Our primary Marketing Tech stacks consists of:

• Adobe Experience platform
• Adobe journey optimizer
• Adobe RT CDP
• Adobe Analytics & Customer Journey Analytics
• Adobe Target
• Tealium Tag management
• Accutics
• Qualtrics

Experience with these or similar tools is a requirement. Experience with Next-Best-Action technology (e.g. from following vendors or similar: SAS, Braze, Pega, Adobe, Salesforce or Microsoft) is considered a strong plus.

If this sounds like you, get in touch!

Next steps

Submit your application no later than 15/02/2025. For more information, you’re welcome to contact Maria Cristina Magi, [email protected] or +358503234054.

At Nordea, we know that an inclusive workplace is a sustainable workplace. We deeply believe that our diverse backgrounds, experiences, characteristics and traits make us better at serving customers and communities. So please come as you are.

Only for candidates in Sweden: For union information, please contact Finansförbundet at [email protected] or SACO at [email protected].

Please be aware that any applications or CVs coming through email or direct messages will not be accepted or considered.