About this role
WHO YOU’LL WORK WITH
The Nike App Specialist would be part of the Platforms & Growth team in the Digital Team, the App Specialist will join a cross-functional team of people passionate about creating the future of digital commerce for Nike.
The specialist will be working closely with a diverse team (Site Experience, Marketing, Digital Ops, Merchandising, finance and others), coming together to drive a common agenda and align business outcome and with an elevated ability to read and react our business. The specialist will report to the Nike App Latam Manager.
WHO WE ARE LOOKING FOR
We are seeking an organized, critical thinking, analytic and with excellent communication skills Digital Commerce Specialist for Nike App platform, you will play a critical role for the Mexico Business, working in partnership with com Manager to implement & build the strategy and run the platform business. In this fast-paced role, we are looking for somebody that can adapt quickly, has strong sense of ownership, proactivity, accountability, passion for data, trend identification, consumer focus and obsession to detail.
WHAT YOU’LL WORK ON
On any given day the Specialist will:
- Analyze and extract insights, driving a comprehensive E2E approach (Funnel & financial KPIS),
- Create and automate weekly reports to identify consumer trends and behavior (navigation and shop), and recommend manager opportunities for improvement.
- Will be responsible of the Nike App performance monitoring.
- Proposing new approaches, provide insights and executing the digital business strategy by working closely with cross functional teams (Brand, Digital Ops, Site Experience, DSM, Merch)
- Coordinate all aspects of business, including content/communication strategy, developing promotional campaigns, improve APP navigation and journey destinations,
- Understand consumer behavior and respond to trends and achieve critical e-commerce KPIS.
- Run A/B testing inside the platform.
- Monitor industry trends and competition in sporting goods e-commerce.
- Also, the Specialist will be responsible of manage and coordinate the authoring activities. (back end content)
Other facts
About Nike
Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability. Grounded in a deep sense of responsibility for the planet, our commitment extends across the entire lifecycle of our products. Here's how Nike defines environmental sustainability:
Innovative Materials:
At the heart of our sustainability efforts is a dedication to innovative materials that minimize environmental impact. We constantly explore and invest in sustainable alternatives, incorporating recycled materials, organic cotton, and other eco-friendly innovations into our product lines.
Reducing Waste:
Nike is actively working to reduce waste in our manufacturing processes. Through advanced design techniques and responsible sourcing, we aim to minimize the environmental footprint of our products, ensuring that every step of the production cycle aligns with our commitment to sustainability.
Circular Design:
Embracing a circular economy, Nike is reimagining product design to extend the lifespan of our products. By emphasizing durability, repairability, and recyclability, we are actively working to create a closed-loop system that reduces waste and promotes responsible consumption.
Energy Efficiency:
Nike is dedicated to minimizing our carbon footprint by implementing energy-efficient practices in our manufacturing and supply chain. We're investing in renewable energy sources, setting ambitious targets to reduce greenhouse gas emissions, and continuously exploring ways to operate with the environment in mind.
Water Stewardship:
Recognizing the importance of water as a precious resource, Nike is committed to responsible water management. We strive to reduce water usage in our supply chain, implement sustainable water practices, and engage in partnerships that address global water challenges.
Transparency and Accountability:
Nike believes in transparency and being accountable for our environmental impact. We openly communicate our sustainability go
What you'll do
- The Nike App Specialist will analyze consumer trends and behaviors, create reports, and monitor the performance of the Nike App. They will also coordinate business aspects, including content strategy and promotional campaigns.
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