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Fashion Product Manager (Mass Retail Focus) , Hybrid in NYC
full-time•New York
Summary
About this role
Position Summary
We are a China-based cross-border company seeking a market-driven Product & Market Research / Fashion Trend Specialist to support product strategy and design decisions for the U.S. market. This role focuses on in-depth research across major U.S. mass retail channels (such as Walmart, Target, Costco, and similar retailers), consumer insights, competitor and fashion trend analysis, and hands-on design support when needed. The position requires strong cross-time-zone communication skills and flexibility to support a fast-paced cross-border business environment.
Location: Hybrid in New York City
Key Responsibilities
- Market Research & Product Insights – U.S. Mass Retail Channels (40%)
- Conduct quarterly, in-depth market research on the latest product assortments across major U.S. mass retailers, covering both online and offline channels.
- Analyze consumer portraits, including demographics, lifestyle, price sensitivity, usage scenarios, and purchasing behavior.
- Identify best-selling product features, pricing ranges, functional highlights, and packaging or merchandising trends.
- Translate research findings into clear and actionable product design and development recommendations to support new product planning and iteration.
- Competitor Research & Fashion Trend Analysis (30%)
- Track and analyze U.S. fashion and lifestyle trends, including colors, silhouettes, materials, and functional design directions relevant to the target customer base.
- Conduct structured competitor research across key online and offline brands, including fast-fashion and mass-market players.
- Monitor competitor product assortments, launch cadence, pricing strategies, merchandising approaches, and promotional activities.- Deliver trend and competitor analysis reports to support product positioning and seasonal planning.
- Design Support (30%)
- Provide design support when needed, including concept development, design refinement, and product iteration.
- Collaborate closely with product, design, sourcing, and supply chain teams to ensure designs are market-relevant and commercially viable.
- Participate in sample reviews and provide feedback from a market and consumer perspective.
- Additional Responsibilities
- May require domestic and/or international travel to support market research, store visits, trade shows, or project collaboration.
- Ability to work effectively across time zones and communicate with global teams, partners, and suppliers.
- Complete other related tasks as assigned by management based on business needs.
Qualifications (Preferred)
- Strong understanding of the U.S. retail and/or fashion market.
- Experience in market research, product planning, fashion, or related fields is preferred.
- Ability to translate market insights into practical product and design recommendations.
- Strong communication skills and cross-functional collaboration ability.
- High level of adaptability and willingness to work in a cross-border, fast-paced environment.
What you'll do
- The Fashion Product Manager will conduct in-depth market research and analyze consumer insights to support product strategy for U.S. mass retail channels. Additionally, the role involves competitor research and providing design support to ensure market relevance.
About NIGHTSEA INC
Nightsea is a subsidiary of Sailvan. The company is a cross-border brand e-commerce that sells high-quality and individuality to global consumers through third-party e-commerce platforms such as Amazon, Walmart, eBay, Wish, and vertical category self-operated websites such as SHESHOW and Retro Stage. Modern lifestyle products, including clothing accessories, sports and entertainment, department stores and home furnishings, etc. At the same time, the company also provides logistics services to third parties based on its comprehensive cross-border warehousing and logistics system.
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Frequently Asked Questions
What does a Fashion Product Manager (Mass Retail Focus) , Hybrid in NYC do at NIGHTSEA INC?
As a Fashion Product Manager (Mass Retail Focus) , Hybrid in NYC at NIGHTSEA INC, you will: the Fashion Product Manager will conduct in-depth market research and analyze consumer insights to support product strategy for U.S. mass retail channels. Additionally, the role involves competitor research and providing design support to ensure market relevance..
Is the Fashion Product Manager (Mass Retail Focus) , Hybrid in NYC position at NIGHTSEA INC remote?
The Fashion Product Manager (Mass Retail Focus) , Hybrid in NYC position at NIGHTSEA INC is based in New York, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Fashion Product Manager (Mass Retail Focus) , Hybrid in NYC position at NIGHTSEA INC?
You can apply for the Fashion Product Manager (Mass Retail Focus) , Hybrid in NYC position at NIGHTSEA INCdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.