About this role
Title: Director, Automotive Sales and Strategy.
Compensation: $200K-$250K
Location: NYC, LA, Chicago, Irving
Position Overview:
Nexstar Media Group, the nation’s largest local broadcasting company and a leading digital media organization, is seeking a dynamic and results-driven Sales Director to lead our strategic sales initiatives within the Auto Dealership category.
This role will be responsible for driving revenue growth by positioning Nexstar’s cutting-edge advertising and marketing solutions—spanning digital, linear, and AdTech platforms—to independent and franchise auto dealerships across the country. This leader will be instrumental in building a go-to-market strategy, supporting sales teams through enablement and coaching, and delivering best-in-class advertising solutions to meet dealership-specific challenges.
Key Responsibilities:
- Category Ownership: Serve as the national subject matter expert for the Auto Dealership category, owning sales strategy, execution, and revenue performance.
- Solution Selling: Position Nexstar’s suite of AdTech and SaaS solutions—including programmatic, OTT, CTV, search, social, and CRM integrations—to meet the performance marketing needs of auto dealers.
- Sales Enablement: Equip local and regional sales teams with playbooks, value propositions, and sales collateral specific to the auto vertical.
- Coaching & Development: Provide ongoing coaching, joint sales calls, and pipeline reviews to accelerate sales team proficiency and deal velocity.
- Positioning & Messaging: Craft category-specific messaging frameworks that align with auto dealership marketing objectives (inventory turnover, foot traffic, lead gen, etc.).
- Revenue Growth: Drive measurable revenue increases within the automotive vertical through direct customer engagement and by enabling local market teams.
- Partnership Management: Collaborate with AdTech partners and vendors to ensure robust product offering and execution tailored for auto dealers.
- Market Intelligence: Stay ahead of industry trends, OEM incentives, dealership marketing shifts, and competitive landscapes to inform strategy.
Required Qualifications:
- 7+ years of experience in digital media, AdTech, or SaaS sales, with at least 3 years focused on the automotive vertical.
- Deep understanding of auto dealership marketing needs and dealer-specific AdTech solutions (e.g., inventory-based dynamic ads, VDP targeting, attribution, Tier 3 campaigns).
- Proven track record of sales leadership, preferably in a matrixed or multi-market organization.
- Demonstrated success in sales enablement, go-to-market planning, and team coaching.
- Strong analytical skills with the ability to translate performance data into actionable insights for clients and teams.
- Excellent communication, presentation, and client-facing skills. Willingness to travel up to 30% to support market teams and key client relationships.
Preferred Qualifications:
- Experience selling into Tier 2 and Tier 3 auto dealerships.
- Familiarity with platforms such as CDK Global, Dealer.com, LotLinx, Cars.com, or similar.
- Salesforce or similar CRM proficiency.
Other facts
About Nexstar Media Group, Inc.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 316,000 hours of programming produced annually by its business units.
Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people.
Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All Americans,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network.
The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property.
What you'll do
- The Director will lead strategic sales initiatives within the Auto Dealership category, driving revenue growth through Nexstar's advertising solutions. This includes building a go-to-market strategy and supporting sales teams with enablement and coaching.
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