Director, Marketing Operations

<p><span style="font-size: 10pt;"><strong>The Role</strong></span></p> <p><span style="font-size: 10pt;">As the <strong>Director of Marketing Operations</strong>, you will serve as the strategic architect and senior owner of Newsela’s marketing operations infrastructure. You will define and lead the long-term MarTech, data models, analytics and operations roadmap that enables our go-to-market (GTM) teams to scale efficiently, accelerate demand, and improve educator engagement across our product suite.</span></p> <p><span style="font-size: 10pt;">In this role, you will partner closely with senior GTM leadership, and ensure our systems, reporting frameworks, and operational processes support high-velocity growth. You will bring deep analytical expertise, translate complex data into actionable insight, and guide senior leaders in making data-informed decisions that accelerate demand and drive impact.</span></p> <p><span style="font-size: 10pt;">You will lead a high-performing team and drive the advanced strategic and analytical leadership necessary to evolve our Marketing Operations function. This role is well suited for someone who thrives in complex, data-driven environments and enjoys shaping high-impact operational strategy.</span></p> <h2><span style="font-size: 10pt;"><strong>You Will:</strong></span></h2> <h3><span style="font-size: 10pt;"><strong>Strategic Leadership &amp; Vision</strong></span></h3> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Define and lead the Marketing Operations strategic vision and multi-year roadmap, ensuring alignment with Newsela’s marketing objectives, growth targets, and company OKRs.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Serve as the senior leader over Newsela’s end-to-end Marketing Technology stack, defining the long-term architecture, integration strategy, governance model, and investment decisions.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Establish and drive operational frameworks and standards that create measurable efficiency, scalability, and data accuracy across all marketing channels and GTM motions.</span></li> </ul> <h3><span style="font-size: 10pt;"><strong>Advanced Analytics &amp; Insights</strong></span></h3> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Lead the enterprise marketing analytics function, leveraging AI-driven tools and models to deliver insights that inform GTM strategy, forecast performance, and optimize demand-generation workflows (e.g., predictive scoring, segmentation, content routing, attribution), improving lead quality, campaign efficiency, and overall funnel performance.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Define and govern Newsela’s marketing attribution model, funnel performance standards, segmentation logic, and experimentation analytics.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Partner with cross-functional stakeholders to ensure a unified, accurate view of pipeline, performance, and customer engagement across BI tools.</span></li> </ul> <h3><span style="font-size: 10pt;"><strong>Systems &amp; Operational Excellence</strong></span></h3> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Architect, optimize, and govern all core operational flows. Including lifecycle automation, lead scoring, lead routing, campaign infrastructure, audience segmentation, and MQL frameworks.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Ensure data integrity, system hygiene, and reliable data flow from website to Marketo to Salesforce and through downstream systems.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Evaluate and implement new technologies that enhance automation, analytics, personalization, and operational efficiency.</span></li> </ul> <h3><span style="font-size: 10pt;"><strong>Cross-Functional Executive Partnership</strong></span></h3> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Act as a trusted strategic partner to GTM leadership, influencing decisions with operational insights and data-driven recommendations.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Collaborate with program leads and channel owners to optimize campaign performance, improve conversion funnels, and accelerate demand generation.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Partner with Finance and Sales leadership on forecasting, pipeline analytics, campaign ROI analysis, and planning cycles.</span></li> </ul> <h3><span style="font-size: 10pt;"><strong>Team Leadership &amp; Talent Development</strong></span></h3> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Lead, expand, and mentor a high-performing Marketing Operations team, cultivating a culture of accountability, innovation, and continuous improvement.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Provide coaching, professional development, and clear success metrics to enable your team to deliver meaningful impact at scale.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Oversee vendor relationships and guide cross-functional teams through operational change-management, system rollouts, and process transformation.</span></li> </ul> <h2><span style="font-size: 10pt;"><strong>Why You’ll Love This Role</strong></span></h2> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">You will shape the analytical foundation that drives Newsela’s GTM strategy.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">You will lead the evolution of our attribution, forecasting, and performance analytics frameworks.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">You will influence major business decisions by delivering insights grounded in data and operational excellence.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">You’ll work cross-functionally with senior leaders to solve complex, high-impact analytical and systems challenges.</span></li> </ul> <h2><span style="font-size: 10pt;"><strong>Why You’re a Great Fit</strong></span></h2> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">8+ years in Marketing Operations, Revenue Operations, or Analytics within B2B SaaS environments.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Deep expertise in advanced analytics, including attribution modeling, experimentation, forecasting, and BI tools (e.g., Tableau).</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Proven ability to build complex systems, automate operational workflows, and establish scalable operating frameworks.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Strong leadership skills with experience guiding teams through analytical and technical work.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Exceptional communication skills, with the ability to distill sophisticated analyses into clear guidance for stakeholders at all levels.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">A strategic thinker with the capacity to operate at both a high altitude and a hands-on analytical depth.</span></li> </ul> <p><span style="font-size: 10pt;">Base compensation: $120,000 - $135,000 + 7.5% annual bonus target</span></p> <p><span style="font-size: 10pt;"><strong>Why you’ll love working at Newsela:</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Health &amp; Wellness:</strong> Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. Additional benefits such as pet insurance, free access to the Calm app, and more to help you stay healthy: mind, body, and soul.&nbsp;</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Work From Home: </strong>We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Supporting ALL Families:</strong> Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!&nbsp;</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Financial Wellbeing:</strong> Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Time Off: </strong>Flexible PTO plus 10 company holidays plus winter break (Dec 24th - Jan 1st).</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Professional Development:</strong><strong> </strong>Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Make A Difference:</strong> No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.</span></li> </ul> <h3><span style="font-size: 10pt;"><strong>About Newsela:</strong></span></h3> <p><span style="font-size: 10pt;">Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting that hold teachers accountable for instruction and students accountable for their work. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.</span></p> <p><span style="font-size: 10pt;">#LI-Remote</span></p>