User acquistion specialist
full-time•India
About this role
ABOUT
Newform is a performance marketing agency that oversees ~100m/yr in spend for tech and mobile brands. We help category disruptors (Betr, ElevenLabs, Binance etc) scale paid social with our short-form content-led approach. We have an in-house content team that creates thousands of human ads a month with the goal of driving efficient growth for our clients.
THE ROLE:
As a user acquisition specialist, you will play a key role in managing paid social campaigns on Meta, Tiktok and Google across multiple clients. You’ll own campaign execution, testing, and optimization, working with creative strategists and growth marketing managers to drive client outcomes. You will strategically leverage our proprietary technology to unlock wins and scale media budgets efficiently
RESPONSIBILITIES
Own end-to-end media management: campaign setup, targeting, bidding, budgets, creative rotation, and optimization.
Monitor and improve key metrics: CPI/CAC, ROAS, payback, retention.
Diagnose performance shifts (creative fatigue, audience changes, funnel changes, attribution issues) and take action quickly.
Maintain account hygiene: naming conventions, UTM/parameter integrity, QA checks, and documentation.
Proactively suggest optimizations to improve clients' media program efficiency and
scalability
REQUIREMENTS
2-4 years of paid media experience (agency AND/OR consumer app experience highly
preferred). Expertise in Meta required.Experience managing accounts with 7-figure annual media budgets.
Strong presentation skills: the ability to craft compelling decks and speak effectively in
client meetings is a mustStrong analytical skills
(Preferred) A deep understanding of mobile advertising (SKAN, AEM, MMPs, etc)
BENEFITS
This is a remote international position; applicants are encouraged to apply from anywhere. Our working hours are EST (office in NYC).
Competitive compensation based on geo
Competitive bonus
Annual team offsites (last two were Tulum, Mexico and Hokkaido, Japan)
What you'll do
- The user acquisition specialist will manage paid social campaigns across multiple clients, owning campaign execution, testing, and optimization. They will work with creative strategists and growth marketing managers to drive client outcomes and leverage proprietary technology for efficient media budget scaling.
About Newform
NewForm is the next generation of marketers building powerful tools and delivering world-class creative services to redefine what's possible in performance marketing.
We build technology that empowers marketing teams—like WillBot, our AI performance marketing agent that instantly integrates with your ad platforms, analyzes creative, and delivers actionable insights through natural language. At the same time, we're a tech-enabled agency delivering cutting-edge creative strategy and self targeted content, combining human expertise with our latest technology.
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Frequently Asked Questions
What does a User acquistion specialist do at Newform?
As a User acquistion specialist at Newform, you will: the user acquisition specialist will manage paid social campaigns across multiple clients, owning campaign execution, testing, and optimization. They will work with creative strategists and growth marketing managers to drive client outcomes and leverage proprietary technology for efficient media budget scaling..
Is the User acquistion specialist position at Newform remote?
The User acquistion specialist position at Newform is based in India, India. Contact the company through Clera for specific work arrangement details.
How do I apply for the User acquistion specialist position at Newform?
You can apply for the User acquistion specialist position at Newformdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.