VP Commercial Sales Strategy

This position is responsible for providing key sales and industry insights, while shaping and implementing strategic sales initiatives to drive business growth and achieve revenue targets. This role involves overseeing sales operations (setting, measuring and communicating KPIs for distributor and sales teams), Kirin brand (Ichiban/Hyoketsu) commercial strategy, and field quality teams ensuring alignment with the company's overall sales and commercial objectives.  This role collaborates closely with executive leadership, field sales, national accounts, brand/retail marketing, production, and finance teams to develop and implement innovative sales strategies that align with the brewery’s business goals and brand vision.

The preferred candidate for this role will reside in Colorado near Fort Collins and Denver.

Essential Duties:
• Develop, execute and refine comprehensive and integrated go-to-market strategies built to accelerate business growth
• Analyze market trends and sales results to develop accurate forecasts, identifying opportunities for growth and areas for improvement
• Collaborate closely with marketing team to ensure alignment between marketing campaigns and sales strategies
• Evaluate and recommend improvements within distributor networks and channels
• Build and develop recommendations for sales targets and incentives; including refining sales process to improve sales cycle efficiency
• Align internal and external incentives to ensure the appropriate prioritization of our portfolio
• Provide leadership, mentorship, and professional development for the sales operations, analysis, and training teams.
• Drive innovation in product launches and commercial process by developing new-to-world go-to-market strategies to meet the consumer where they are
• Optimize go-to-market strategies through development of a cohesive commercial planning/tracking/execution process
• Bridge National business goals by driving alignment across sales, marketing, pricing, and operations

Education/ Experience/Skills:
• Requires 8+ years of experience in sales strategy, operations, or a related role.
• 5+ years of experience in direct people management
• Proven strategic planning and execution skills.
• Proven experience in developing and implementing successful sales initiatives.
• Strong analytical and problem-solving skills
• Demonstrated advanced understanding of distributor workings, national accounts, brand building, people development, and pricing dynamics.
• Advanced experience and knowledge of CRM software and sales analytics tools
• Excellent communication, presentation, leadership, and team development skills
• Experience in collaboration and effective communication to foster a positive and inclusive work environment.
• Experience working on a National level

Percent of Travel: 25% to 50%
Working Conditions: Sales Accounts, Home Office, Distributors, industry conferences and trade organizations, Travel

Wage information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is Bell’s and New Belgium's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, or other position-related reasons.

Starting Salary Range: $200,000-$250,000

All Full time Coworkers at Bell’s and New Belgium enjoy the following benefits after one calendar month of employment: Medical & Dental Insurance (options available for dependents), Basic Term Life and AD&D Insurance, Short Term Disability Insurance, Flexible Spending Account, Employee Assistance Program, PTO, 401k Match, Paid Caregiver Leave, and Profit Sharing. Details will be shared, and questions answered during our interview process.

EEO Statement

Bell’s and New Belgium welcomes all. We are committed to building an environment that is diverse, equitable, and inclusive within our own walls and amidst the entire craft beer community.

Bell’s and New Belgium strictly prohibits and does not tolerate discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender identity and expression (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, marital status, sexual orientation, genetic information, or any other characteristic protected under applicable federal, state or local law.