Summary
About this role
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION
New Balance are offering a 1 year paid internship to an undergraduate student, currently in their penultimate year of study, with a desire to follow a career in Sports Marketing. The role will support the department dedicated to Sports Marketing in their work to manage and service global football teams and players. Training and support will be given and you will gain a broad knowledge of a Global Football Marketing department.
MAJOR ACCOUNTABILITIES:
Assistance with all player and club servicing requests (personal, family, friends, charitable). Using NBs Aurora system and in office UPS account to ensure quick turnaround of product for our players and clubs. Providing up to date tracking and delivery information to the SM Team.
Management of bespoke player packaging for key athlete moments.
Creation and ownership of key energy moments calendar (on pitch and off pitch). Working with Sports Marketing team to ensure no misses.
Office management to ensure the three sports marketing stock areas remain tidy and structured. (Inline product area, athletes’ boots area, collaborations area).
Stock management of all previous seasonal product (decide which player/club initiative serves best to utilise stock. Both in office and warehouse).
Keep track of all NB players social media activity and then share/present monthly.
Provide recommendations for players future social posts.
Support the social media group in preparation and delivery of photo shoots.
Support SM team with urgent club/ player needs and requests.
Support SM team with the sports marketing one drive and intel databases.
Providing recommendations on how to push our players into different arenas (music, fashion, E-sports etc).
REQUIREMENTS FOR SUCCESS:
Currently studying for or just completed a degree in Marketing / Business / sport related subjects.
Strong passion for football and the football industry with proven interest in the sport
Strong organizational skills.
Strong problem-solving abilities, adaptability and a proactive approach to tackling challenges
Ability to work within a fast-paced team and also complete tasks individually when required.
Experience in and strong interest in using social media platforms including Facebook, X, Instagram, Tik Tok, Snapchat and YouTube.
Strong initiative with desire to take on new projects.
Interest in following in trends in football, sport and lifestyle marketing.
Willingness to travel (within UK).
DESIREABLE BUT NOT ESSENTIAL:
Proficiency in a foreign language (ideally French, Spanish and or Portuguese).
Experience with Adobe programs such as InDesign, Illustrator & Premier Rush / video editing.
ADDITIONAL INFORMATION:
Please note this role differs from the Global Marketing Football internship. Please read both internship job descriptions before applying.
BENEFITS:
Holidays – 25 days (prorated in first year)
Pension – 6.5% company contribution, 3% individual contribution
Life assurance – 4 times annual salary
On Site Gym
Employee Discount
Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)
DEADLINE TO APPLY: 2nd of February 2026
To see more of our internship opportunities, please visit our careers page at https://jobs.newbalance.com/global/en
Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.
Other facts
About New Balance
In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 14,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype.
We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content.
Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static.
But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.
What you'll do
- The role involves assisting with player and club servicing requests, managing bespoke player packaging, and maintaining stock areas. Additionally, the intern will track social media activity and support the Sports Marketing team with various tasks.
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