Summary
About this role
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
New Balance Football is dedicated to crafting untold stories which make football the most played and spectated sport in the world. We exist to push the game forward, break through innovation barriers and enable a whole new generation of football players and fans, by participating in – rather than reporting on - the dialogue between football and the culture it stirs beyond the pitch. To help us in this mission, we are seeking an outstanding Marketing Manager. This role supports the football segment in EMEA and plays a meaningful role in crafting and delivering the regional Football brand vision.
This role acts as a strategic and operational partner, owning key workstreams across seasonal Go-To-Market, category storytelling, and activation. The Marketing Manager will help translate global and regional strategy into powerful, locally relevant execution across EMEA, spanning product franchises, clubs, athletes, and major urban ecosystems.
This role requires a strong football attitude, cultural credibility, and the ability to operate at both strategic and executional levels in a fast-moving, matrixed environment.
MAJOR ACCOUNTABILITIES:
Category & Go-To-Market Leadership:
Support the lead for the FOP in developing and accomplishing the EMEA Football category strategy and seasonal GTM plans.
Own key category workstreams across footwear, clubs, athletes and communities, ensuring alignment with brand and commercial objectives.
Drive consistent, high-quality execution across essential markets and key city platforms.
Brand & Storytelling:
Help shape compelling football storytelling rooted in culture, performance and community.
Be a key partner in creative development with internal teams and external agencies, providing clear strategic direction, inspiring briefs and sharp feedback.
Act as the voice of the football consumer inside the organization, ensuring audience insight and cultural relevance inform all decisions.
Activation & Market Leadership:
Coordinate and prioritize key account and partner activations in collaboration with local marketing teams, Sports Marketing, DTC and Retail.
Ensure activations are integrated across channels and touchpoints, creating consistent brand heat in priority moments and cities.
Lead and coordinate across club kit launches, activations and cultural fan moments for an established top division football club.
Operational Excellence:
Partner with the FOP Lead on budget planning, tracking and optimization.
Manage timelines, deliverables and cross-functional alignment across global, regional and local stakeholders.
Team & Collaboration:
Build strong, trust-based relationships with local EMEA marketing teams.
Contribute to developing high-performing teams through mentorship, feedback and leadership.
What success looks like:
Strong EMEA Football GTM execution across key launches and moments.
Increased brand heat and cultural relevance in priority markets and football ecosystems.
Best-in-class creative output and storytelling quality.
Seamless cross-functional and market collaboration.
Delivery against timelines, budgets and business objectives.
REQUIREMENTS FOR SUCCESS:
Relevant years of experience in brand marketing, category marketing or agency environments, preferably within a global brand.
Deep passion for football and strong understanding of European football culture, ecosystems and communities.
Established football network and credibility within the sport, culture or creative space.
In addition, extensive knowledge of, and a passion for, the sports and fashion/entertainment industry.
Proven ability to lead complex projects across multiple partners and markets.
Commercial competence with understanding of product, retail and DTC dynamics.
Experience working in a matrix organization and across EMEA markets (highly desirable).
Willingness to travel across EMEA as required.
BENEFITS:
Benefits will differ based on the location of the associate
Discretionary Bonus Opportunity
Discount on the health insurance
8% holiday allowance
Flexible Working Hours
Pension Scheme
25 days Annual Leave per year
Up to €300 travel allowance each month
Hybrid working
On-site Gym
Employee Discount
Work from-home allowance
Home working equipment
Sports subscription services
Flexibility to work 20 days from anywhere each year
Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)
Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.
Other facts
About New Balance
In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 14,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype.
We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content.
Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static.
But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.
What you'll do
- The Marketing Manager will support the football segment in EMEA by crafting and delivering the regional Football brand vision, owning key workstreams across Go-To-Market, storytelling, and activation. This role requires translating global and regional strategy into locally relevant execution across various markets.
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