About this role
Role Title:
RTM Executive
Function / Team:
Sales – Route to Market
Location / Work Model:
Ho Chi Minh City (Nationwide scope, frequent field visits – approx. 1 trip/month)
Mission / Purpose:
Ensure compliance and quality of route-to-market execution, manage rural distributor models, and provide analytical insights to optimize sales efficiency and policy implementation across Vietnam.
Key Responsibilities
- Review compliance and assess quality of route planning and execution nationwide.
- Manage rural distributor model, ensuring alignment with company standards and performance KPIs.
- Prepare and deliver accurate reports on RTM performance, distributor compliance, and route efficiency.
- Conduct data analysis to identify gaps, trends, and opportunities for improvement.
- Support development and implementation of policies related to distributors (NPP), DSR, and sales rep salary structures.
- Coordinate with third-party partners and internal stakeholders for smooth execution of RTM initiatives.
- Participate in ad-hoc projects, demonstrating agility and problem-solving skills.
- Conduct monthly field visits to rural areas to validate execution and gather market insights.
Must Have Requirements
- Bachelor’s degree in Business, Economics, or related field.
- Strong understanding of Vietnam market dynamics and rural distribution models.
- Advanced proficiency in Excel and PowerPoint; ability to analyze and present data effectively.
- Strong analytical and problem-solving skills; attention to detail in compliance and policy execution.
- Ability to travel nationwide (approx. 1 trip/month).
Nice to Have
- Experience with Power BI or similar data visualization tools.
- Tech-savvy mindset; basic programming knowledge is a plus.
- Exposure to distributor management and policy development.
- Familiarity with FMCG industry practices and Nestlé standards.
- Minimum 2–3 years of experience in sales operations, field sales, or RTM-related roles.
Tools / Systems / Methods
- Microsoft Excel, PowerPoint, Power BI
- Distributor Management Systems
- Sales Reporting Tools
Reporting Line
Reports to: RTM Manager
Other facts
About Nestle Operational Services Worldwide SA
As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.
We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.
Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020.
Our portfolio covers almost every food and beverage category – offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
House rules: https://nes.tl/HouseRules
What you'll do
- The RTM Executive is responsible for ensuring compliance and quality in route-to-market execution and managing rural distributor models. They will also conduct data analysis to identify trends and opportunities for improvement.
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