Managing Director, Facility Utilization & New Revenue

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

The Facility Utilization & New Revenue Lead is responsible for driving year-round revenue growth by maximizing the use of NASCAR’s track facilities through strategic, enterprise-wide partnerships and new event opportunities. This role serves as a supporting partner to Track Presidents and General Managers, helping identify and deliver incremental business opportunities that complement—not compete with—their existing effort and drive revenue growth across all track properties. The position ensures that NASCAR’s track portfolio operates as one connected network, leveraging scale, relationships, and resources to unlock new value and cohesive programing for each property and across the NASCAR track network. 

Key Responsibilities: 

Strategic Development & Collaboration 

• Partner directly with Track Presidents, General Managers, and key track personnel to identify new facility utilization opportunities that align with each property’s local strategy, infrastructure, and community relationships. 

• Serve as a conduit between track teams and central departments to bring both local and enterprise-level opportunities to life while respecting local autonomy. 

• Develop a unified calendar and understanding of national promoter partnerships, events, and rental opportunities that can be shared or replicated across the portfolio. 

• Develop, maintain, and share database of non-NASCAR track events and potential event opportunities. 

• Have a presence outside of NASCAR in the sports and entertainment industry to develop relationships and establish best practices.  

Enterprise Partnerships & Revenue Generation 

• Work with Corporate Partnerships, Partnership Marketing, Licensing, and Event Experience teams to identify national or multi-venue event partnerships that enhance NASCAR’s brand and drive incremental revenue. 

• Cultivate relationships with promoters, event organizers, and agencies to secure new events such as festivals, corporate experiences, exhibitions, or community programs. 

• Support Track Presidents in negotiating and structuring local rentals by providing resources, benchmarking data, and best practices. 

Operational Integration & Support 

• Collaborate with Operations, Event Experience, and Facilities teams to assess venue readiness, logistical feasibility, and guest experience standards for new opportunities. 

• Partner with Finance and Track Properties to build business cases, pro formas, and ROI analyses for potential events or facility investments. 

• Coordinate with Marketing, Communications, and Brand teams to promote new events and highlight the year-round vitality of NASCAR facilities. 

Insights & Continuous Improvement 

• Create an enterprise-level dashboard to track utilization, event performance, and economic impact across the portfolio. 

• Identify replicable best practices from successful track-led initiatives and share them across markets. 

• Stay current on industry trends in sports, live entertainment, and venue management to position NASCAR as a leader in multi-use facility strategy. 

• Monitor and assist in growing other track revenue streams. 

Qualifications: 

•  Bachelor’s degree (B.A.) from four-year college or university preferred and 8+ years of experience in venue management, business development, or live event strategy or equivalent combination of education and experience.

• Proven success in developing partnerships and generating incremental revenue across a multi-property portfolio. 

• Strong relationship-building and influencing skills; capable of working collaboratively with both track and central leaders. 

• Financial acumen and experience developing revenue models, business cases, and ROI analyses. 

• Excellent communication, negotiation, and cross-functional leadership skills. 

• Equivalent combination of education and experience considered. 

Success Metrics: 

• Increased year-round event and rental profitability across NASCAR’s track portfolio. 

• Strong engagement and satisfaction among Track Presidents, venue teams, and central functions. 

• Growth in enterprise-level partnerships and recurring non-race events. 

• Improved facility utilization rates and operational ROI across venues. 

• Generation of new business opportunities to elevate the NASCAR and track property brands. 

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

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