Position Summary

MyFunded Futures is seeking a highly skilled and versatile Audience Engagement Manager to grow, activate, and deepen the connection with our rapidly expanding global trading community. This role combines creative storytelling, platform expertise, real-time engagement, and data-driven decision making.

The Audience Engagement Manager will manage day-to-day audience interaction across social, search, email, and third-party platforms—ensuring our content not only reaches the right audience but sparks conversation, builds loyalty, and strengthens trust in the MFFU brand.

You will work closely with the marketing, content, and product teams to develop audience engagement strategies for specific initiatives, campaigns, and high-impact content moments. This individual must be a strong communicator, a quick thinker, and deeply fluent in digital culture and emerging platform trends.

This is a fast-moving, high-impact role ideal for someone who thrives at the intersection of social strategy, analytics, and community building.

Key Responsibilities

Social Media Strategy & Execution

• Develop and execute a cohesive engagement strategy across TikTok, Instagram, YouTube, X (Twitter), Facebook, and Discord.


• Manage daily audience interaction—comments, messages, mentions, UGC, shares, and community conversations.


• Partner with the content team on platform-specific rollouts for videos, marketing initiatives, and educational content.


• Audit existing social channels to identify gaps, platform opportunities, and areas to prioritize.


• Maintain a lively, on-brand, responsive social media presence with compelling copy and real-time reactions.

Audience Insights & Analytics

• Work with the Director of Marketing (or Audience Lead) to analyze audience data, performance metrics, and platform behavior.


• Use analytics tools (native platform analytics, GA4, YouTube Studio, etc.) to report on engagement trends, audience growth, and content performance.


• Provide insights that directly influence content strategy, marketing decisions, and product opportunities.


• Help the team better understand who our audience is, how they interact with our content, and what drives long-term loyalty.

Search Optimization & Discoverability

• Support SEO efforts by helping workshop SEO-friendly titles, tags, descriptions, and metadata.


• Partner with the content team to ensure content is optimized for both search and social discovery.


• Help maintain keyword and search-term best practices for upcoming content.

Story-Driven Engagement

• Work with the marketing and content teams on audience engagement strategies tied to high-impact stories, product features, community announcements, and brand initiatives.


• Drive engagement in key community spaces during launches, promotions, newsletters, and live events.


• Strategize how to distribute content—and repurpose high-performing content—across external platforms and syndication partners.

Platform & Product Expansion

• Stay on top of emerging platforms, tools, and engagement technologies.


• Recommend new channels or formats that may be beneficial for MFFU’s brand and community.


• Collaborate with the marketing team on newsletters, community messaging, and new engagement products.

Community Building & Relationship Development

• Cultivate a strong, loyal community of traders, creators, and brand advocates.


• Develop engagement scripts, response frameworks, and tone-of-voice guidelines.


• Work with internal stakeholders to support their social media presence and storytelling.


• Nurture community relationships that enhance brand authority and trust.

Qualifications

Experience & Expertise

• Bachelor’s degree preferred; equivalent experience considered.


• 3–5+ years of experience managing or supporting high-engagement social media channels.


• Demonstrated success using engagement tactics to grow audiences and retain active followers.


• Deep understanding of platform-specific best practices for both organic and paid content.

Communication & Creative Skills

• Excellent writing and editing skills with a strong eye for clarity, tone, and brand consistency.


• Demonstrated ability to represent a brand voice authentically and professionally in public forums.


• Skilled in crafting compelling social copy and engagement prompts.

Technical & Analytical Skills

• Experience with analytics platforms (Meta Business Suite, TikTok Analytics, YouTube Studio, GA4, etc.).


• Ability to interpret data and turn insights into actionable strategy.


• Familiarity with SEO principles, audience segmentation, and content performance metrics.

Work Style & Attributes

• Organized, detail-oriented, and able to balance competing deadlines.


• Comfortable in a fast-moving environment where responsiveness is key.


• Passion for staying informed on digital trends, platform changes, and audience behaviors.


• Experience managing both urgent short-term engagement needs and longer-term projects.