SALES ASSOCIATE

Car Sales - Summary

Sells/leases new and used vehicles at dealership gross profit, volume, and customer satisfaction standards.

Car Sales - Essential Duties

• Sells and delivers a minimum number of vehicles per month.

• Know the mission statement 

• Understand and know the “ Road to the Sale” 

• Always have the Murphy Clipboard and approved documents on the clipboard 

• Assist with 2nd delivery process 

• Must wear Murphy Auto Group approved attire 

• Writes complete sales orders and processes paperwork in accordance with dealership policies.

• Utilizes dealership sales control and follow-up systems.

• Attends product and sales training courses as requested by the sales manager.

• Keeps up to date on new products and services within the industry.

• Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.

• Maintains a prospect development system.

• Conducts business in an ethical and professional manner.

• Satisfies the transportation needs of vehicle purchasers.

• Approaches, greets, and helps or direction to any customer who enters the dealership showroom or sales lot.

• Assists customers in selecting a vehicle by asking questions and listening carefully to their responses.

• Explains fully product performance, application and benefits to prospects.

• Describes all optional equipment available for customer purchase.

• Offers test drives to all prospects. Follows dealership procedure to obtain proper identification from customer prior to test drive.

• Exhibits a high level of commitment to customer satisfaction.

• Knows and understands the federal, state, and local laws which govern retail automobile sales.

• Establishes personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals.

• Keeps abreast of new products, features, accessories, etc., and their benefits to customers.

• Knows and understands equity and values and can explain depreciation to the customer.

• Ensures that the sales manager has an opportunity to meet each customer.

• Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title etc.).

• Prepares sold vehicles for customer delivery prior to customer arrival.

• Delivers vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty and paperwork.

• Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.

• Schedules first service appointment.

• Follow up on all post-delivery items, tag/title work, “we-owes” and special requests to be sure that all customer expectations are met.

• Reviews and analyzes actions at the end of each day, week, month and year to determine how to better utilize time and plans more effectively.

• Attends sales meetings.

• Maintains professional appearance.

• Other tasks as assigned.