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Job Purpose

The position acts as a key interface between local marketing needs, corporate digital teams, external creative agencies, and the media center, ensuring alignment, performance monitoring, and continuous optimization of digital initiatives. This role has a strong focus on content management, creative ownership of the proprietary website, digital campaigns, and direct marketing activities supported by CRM systems.

Key Accountabilities

• Campaign Coordination- Support and execute digital marketing strategies to drive traffic, leads, and conversions; coordinate local campaigns aligned with global strategy; manage digital campaigns with agencies and media partners; translate business goals into clear briefs; monitor timelines and performance; and stay current on digital marketing trends and best practices.

• Website & Content Management- Manage and update website content, ensure quality and brand consistency, support creation of digital assets, and analyze website performance and user behavior to improve engagement and results.

• Search Engine Optimization (SEO) – Performance Analysis & Local Alignment- Review and analyze SEO performance, monitor organic traffic and keyword trends with a local focus, collaborate with the corporate SEO team to adapt global strategies, and support website and content optimization with market-specific insights.

• Search Engine Marketing (SEM) – Reporting Analysis & Local Campaign Support- Analyze corporate SEM performance reports, evaluate campaign effectiveness against local objectives, provide data-driven recommendations, support localization of ads and landing pages, and serve as a liaison between local marketing teams and corporate SEM specialists.

• Social Media Marketing- Coordinate social media campaigns with agencies, create and publish engaging content, monitor community engagement and performance, and ensure social media activities align with broader digital and brand goals.

• Email & Direct Marketing (CRM-driven)- Supports CRM-led email and direct marketing campaigns, manage audience segmentation and personalization, support lead nurturing and retention, and analyze performance to optimize campaigns based on insights.

• Online Advertising- Coordinate and support online advertising initiatives, monitor performance, and ensure that campaigns align with objectives and budgets.

• Data Analysis & Reporting- Track and analyze digital performance using analytics tools, prepare regular reports across channels, and provide insights and recommendations to improve marketing effectiveness.

• Collaboration & Cross-Functional Support- Collaborate with internal teams to ensure consistent messaging, coordinate with corporate teams and external partners, and support alignment between global digital strategies and local execution.

Required qualifications, experiences and skills:

• 3 years’ experience in a or similar role.

• Fluent in written and spoken English.

• Knowledge of an Eastern European language (spoken and/or written) is considered a strong plus.

• Proven experience in web marketing or digital marketing roles.

• Experience with online advertising platforms and social media management.

• Experience with email marketing and CRM tools.

• Strong analytical skills and data-driven mindset.

• Excellent communication and collaboration skills.

Visa requirements (if any)

• Right to work in Italy.

We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.