About this role
Your Purpose
The Digital Analytics Strategy, Testing and CRO Manager will be responsible for driving D2C growth through data-driven experimentation and strategic optimization of our direct digital channels. You will spearhead our testing and insights strategy to maximize conversion rates, booking volumes and revenue per visitor, while building a best-in-class experimentation practice that delivers sustainable competitive advantage. This role will have a strong strategic focus on the direct channel, optimizing lead generation, and leveraging insights to drive higher customer acquisition, engagement, and lifetime value.
Your Impact
• Design and execute a comprehensive data driven strategy across all digital touchpoints, with particular focus on driving direct channel growth and reducing acquisition costs through improved conversion rates.
• Collaborate with cross-functional teams including product, design, engineering, marketing, and web analytics to conceptualize and design A/B tests that effectively measure the impact of website and campaign changes.
• Drive strategic initiatives within the direct channel, ensuring a data-driven approach to lead generation, audience segmentation, and customer journey optimization to improve conversion and engagement.
• Develop deep customer journey insights through advanced analytics, identifying key friction points and opportunities to enhance the user experience and drive higher booking values.
• Perform advanced digital segmentation analyses to uncover high-value customer segments and personalization opportunities across the conversion funnel.
• Establish robust measurement frameworks to quantify the commercial impact of optimization initiatives, including test design, revenue forecasting, and post-implementation analysis.
• Develop comprehensive performance dashboards that combine testing results, customer behavior metrics, and commercial KPIs to guide conversion rate optimization.
• Drive innovation in personalization and optimization strategies to maximize direct channel contribution using the newly adopted tools (Adobe Analytics, Adobe Target, Real-time CDP).
• Develop testing frameworks that balance quick wins with longer-term strategic initiatives.
Your Journey so far
• Degree in business, marketing, analytics, or a related field, with 5 years of relevant experience.
• Proven track record of leveraging D2C data insights to shape marketing and product strategies, particularly in booking funnel optimization.
• Hands-on experience with A/B testing tools like Adobe Target.
Your Essentials
• Expertise in web analytics platforms such as Google Analytics, Adobe Analytics and AEP.
• Strong analytical mindset with the ability to distill complex data into actionable business strategies.
• Excellent communication skills, with the ability to collaborate effectively across teams and influence decision-making.
• Ability to thrive in a fast-paced, evolving environment, managing multiple initiatives simultaneously.
• EU Passport or right to work in Switzerland.
Our commitment
We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.
Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!
Other facts
About MSC Cruises
Headquartered in Geneva, Switzerland, MSC Cruises is the world’s third largest cruise lines and the market leader in Europe, South America, the Middle East and Southern Africa, with a strong and growing presence in North America and the Far East.
The MSC Cruises fleet consists of 23 modern ships with four new vessels due to be launched in 2026, 2027, 2029 and 2030.
The Company operates in more than 100 countries around the world, offering cruises across five continents, calling at more than 240 destinations and welcoming more than 180 different nationalities on board.
MSC Cruises is firmly committed to achieving net zero greenhouse gas emissions for its marine operations by 2050.
What you'll do
- The Digital Analytics Strategy, Testing and CRO Manager will design and execute a comprehensive data-driven strategy to drive D2C growth and optimize direct digital channels. This role involves collaborating with cross-functional teams to conceptualize A/B tests and enhance customer acquisition and engagement.
Ready to join MSC Cruises?
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