Trade Marketing Manager

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You provide compelling insights and engage with customers and key account teams. You identify and track category opportunities that support growth or defend risk and apply your insights for category, shopper, and consumer metrics when analyzing and translating data sources.

How you will contribute

You will:

• Responsible for the development and execution of selling programs related to their assigned Category's innovation, distribution, merchandising, and promotional plans

• Key linkage between the Customer Business Teams (CBTs) and the Category Innovation, Marketing and Equity teams to ensure that our strategies and tactics are aligned to the needs of our Customers

• Responsible for building category and customer plans for the assigned Category, working collaboratively with Category teams, Insights, and Customer Business Teams (CBTs)

• Be seen as the Category expert internally and create compelling, actionable & measurable category plans

• Provide thought leadership internally & externally around brand & category initiatives (promotional strategy / budget planning)

• Leading delivery of category dashboard / fundamentals and recommending corrective actions to ensure targets are met

• Ongoing assessment of critical baseline volume opportunities / risks and lead initiatives to optimize category performance

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Category development, key accounts and market insight analysis and delivering growth through category leadership

• Having a future-focused mindset, demonstrating curiosity about industry trends, digital solutions and innovation for consumers and translating opportunities into business plans

• Delivering strategic plans, measuring and monitoring results, and making recommendations to achieve growth targets

• Influence stakeholders and interacting effectively with others, with the courage and resilience to hold an alternative point of view

• Analytical skills and business acumen

• Proven experience in the fast-moving consumer goods field is a distinct advantage

More about this role

What you need to know about this position:

What extra ingredients you will bring:

• Plan, implement, and evaluate trade marketing activities.

• Analyze market data, consumer insights, and competitor trends to identify opportunities and threats for the region.

• Create and execute trade marketing campaigns and promotions to increase brand awareness, visibility, and sales in the region.

Requirements

• Understanding of shopper behavior, channel dynamics, commercial terms, and merchandising techniques.

• Experience in sales, marketing, or trade marketing.

Business Unit Summary

Wacam is Mondelēz International’s Latin America presence with more the 1700 wonderful people proudly representing a diversity of cultures and nationalities. Wacam includes 13 countries: Colombia, Ecuador, Perú, Chile, Bolivia, Panamá, Costa Rica, Nicaragua, Honduras, Guatemela, El Salvador, República Dominicana, Puerto Rico. We make and distribute our global brands and local jewels such as Field, Club Social to over 190 million consumers. 

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

At Mondelez International we work under a hybrid model, in which our offices at WACAM offer us a space for connection, collaboration and co-creation, with attendance being subject to the needs of the teams themselves and/or the business.

Where permitted by internal policies and local laws, new hires are required to be fully vaccinated with the COVID-19 vaccine as a condition of employment by their date of hire, unless they are granted a medical accommodation.

Job Type