Are you passionate about technology? Do you want to be part of a human-centered experience in an incredible environment? At Minders, we’re waiting for you!

We are a company that puts people at the center, both inside and outside the organization. We believe in building a human and collaborative environment, where our purpose of empowering through education and work translates into the impact we create for our clients, our team, and society. We’re looking for a CMO who shares this vision.

The primary goal of this role is to build, lead, and scale the entire Marketing function at Minders, positioning the company as a leading reference in Martech, Product Growth, Experimentation, and Lifecycle Marketing in Latin America, and turning Marketing into a direct engine for pipeline generation and regional growth.

• Brand & Thought LeadershipLead the development of a strong, consistent, and relevant narrative for C-level executives and Heads across LatAm.

• Demand Generation & Events Engine Design and scale a regional events system—large, mid-level, and C-level, ensuring a consistent flow of MQLs and SQLs in our key markets.

• Product Marketing Align messaging, content, case studies, education, product marketing, and data-driven communication.

• Lead and mentor the Marketing team (6–8 people), fostering a human-centered, excellence-driven culture aligned with Minders’ values.
• Define the global marketing vision and annual plan aligned with Revenue and regional expansion goals.
• Build a demand generation engine that ensures Minders’ growth objectives are met.
• Position Minders as a regional leader in Growth, Martech, Experimentation, Engagement, and Data through campaigns, PR, publications, event presence, and industry influencers.
• Create and safeguard brand voice across all platforms (website, social media, events, content), leading and overseeing strategic content production.Lead the design and execution of the Minders events ecosystem across different scales and objectives.
• Develop high-impact sales enablement materials: decks, playbooks, business cases, comparisons—co-creating and collaborating closely with Sales and Operations.

• 8+ years of experience leading Marketing teams in B2B SaaS companies, digital consultancies, Martech platforms, or technology companies.
• Proven experience in ABM, especially targeting Enterprise accounts in LatAm.
• Strong background in content strategy definition and execution.
• Experience leading Product Marketing and Product-Led Sales strategies.
• Experience leading email marketing & automation strategies, defining customer and prospect lifecycles.
• Experience managing website positioning and messaging, including visibility in major LLM-based search environments.
• Proven success in branding and communication strategy development and execution.
• Demonstrated experience building large-scale and mid-size demand-driven events.
• Exceptional verbal and written communication skills, with the ability to engage effectively with clients, partners, and internal teams.
• Familiarity with platforms such as Amplitude, Braze, Mixpanel, HubSpot, GA, and Looker is a plus.
• Advanced English required.

• Competitive Salary
• Health and Dental Plan with full coverage and no coparticipation (Porto Seguro).
• Caju Card for meal, food, and extra credits.
• Hybrid work model – 2 days per week at WeWork Rio Claro (near Av. Paulista).
• Language learning incentive with financial support.
• Extended Family Leave, Adaptation Benefit, and Baby Bonus for new parents
• January Short Fridays – every Friday in January, work only until 2 PM.

About Minders

We are Martech & Growth experts. We help product and marketing teams retain users, optimize digital experiences, and scale their businesses through data, engagement, and experimentation.We are official Amplitude and Braze partners in Latin America and work with over 120 clients, including some of the most innovative companies in the region: Mercado Libre, Rappi, Kavak, Stone, Globoplay, Creditas, Bold, Davivienda, Banco General, and many more. We are 80+ Minders, with offices in Argentina, Brazil, Colombia, Mexico, and Spain.