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Senior Director, Retention Marketing & Global CRM
full-timeUnited States$180k - $230k

Summary

Location

United States

Salary

$180k - $230k

Type

full-time

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About this role

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

Who You Are:


You are a strategic, digitally fluent retention leader who understands how strong customer relationships drive long-term brand and business value. You know how to build and evolve global CRM and loyalty ecosystems across email, SMS, direct mail, and clienteling, creating connected experiences that feel personal, relevant, and on-brand.

You use data and customer insights to guide decisions, balancing analytical rigor with thoughtful brand storytelling. You’re comfortable partnering across Digital, E-Commerce, Retail, Analytics, Technology, and regional teams, and you lead with clarity and collaboration to deliver cohesive, high-impact customer experiences that drive engagement, loyalty, and lifetime value.

What You’ll Do:

Global CRM & Retention Strategy

  • Define and lead the global retention marketing vision, strategy, and roadmap across owned channels.
  • Drive measurable improvements in customer lifetime value, repeat rate, frequency, and retention.
  • Ensure CRM strategy supports both brand storytelling and performance outcomes across the funnel.

Owned Channel Leadership

  • Own NA strategy and execution for:
    • Email marketing
    • SMS
    • Direct mail
    • Clienteling & 1:1 outreach
  • Elevate personalization, segmentation, automation, and testing frameworks across all channels.
  • Balance centralized global governance with regional flexibility and relevance.

KORSVIP Loyalty Program

  • Lead the evolution of the KORSVIP loyalty program, including:
    • Tier strategy and benefits
    • Lifecycle engagement
    • Emotional and experiential loyalty
  • Partner with Retail, E-Commerce, and Marketing to ensure loyalty is deeply embedded across customer touchpoints.
  • Use loyalty insights to fuel personalization, exclusivity, and brand affinity.

Global Database Growth & Customer Identity

  • Own global customer database growth strategy, including acquisition, data quality, and identity resolution.
  • Partner with Performance Marketing and Digital Product teams to optimize opt-in, consent, and first-party data collection.
  • Champion privacy-forward, future-ready CRM practices.

Clienteling Strategy

  • Define and lead the global clienteling strategy, positioning it as a core pillar of the retention and loyalty ecosystem.
  • Partner closely with Retail and Field teams to establish how one-to-one outreach complements digital CRM and loyalty engagement.
  • Set standards for how clienteling integrates with CRM platforms, loyalty programs, and customer data to drive incremental revenue, repeat purchase, and long-term brand affinity.
  • Establish success metrics for clienteling, including engagement, assisted conversion, and impact on high-value customer segments.

Analytics, Insights & Optimization

  • Translate customer data into actionable insights that drive strategy and execution.
  • Define CRM success metrics and dashboards (CLV, retention, engagement, loyalty performance).
  • Build a culture of continuous testing, learning, and optimization.

Leadership & Cross-Functional Partnership

  • Lead, mentor, and develop a high-performing CRM and retention team.
  • Act as a key thought partner to senior leadership on customer strategy and brand storytelling.
  • Collaborate closely with Creative, Tech, Analytics, Retail, and Regional leaders to deliver cohesive execution.

You’ll Need to Have:

  • 10–12+ years of experience in CRM, retention marketing, or lifecycle marketing, ideally within a global consumer brand.
  • Deep expertise in email, SMS, loyalty, and customer data platforms.
  • Strong analytical mindset with the ability to connect data to customer-centric storytelling.
  • Experience leading global or multi-regional CRM strategies.

We’d Love to See:

  • Proven leadership experience managing high-performing, multi-disciplinary teams.
  • Comfort operating at both strategic and executional levels in a fast-paced environment.
  • Passion for customer experience, brand building, and innovation.

MK Perks:

  • Generous Paid Time Off & Holiday Schedule
  • Summer Fridays
  • Internal Mobility Across Brands
  • Cross-brand Discount
  • Exclusive Employee Sales
  • Fav 5 Cards (MK Discount for friends and family)
  • 401k Match
  • Paid Parental Leave
  • Thrive Wellness Program
  • Commuter Benefits
  • Gym Discounts

The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at [email protected].

In compliance with certain Pay Transparency laws, employers are required to disclose a salary range.  The salary for this position will vary based on role requirements, skill set and years of experience.

Compensation Range: 

180,000.00 - 230,000.00 USD

Other facts

Tech stack
Retention Marketing,Global CRM,Email Marketing,SMS Marketing,Direct Mail,Clienteling,Personalization,Segmentation,Data Analysis,Customer Insights,Leadership,Collaboration,Brand Storytelling,Loyalty Programs,Customer Experience,Analytics

About Michael Kors

CAPRI HOLDINGS is a global fashion luxury group consisting of iconic, founder-led brands Michael Kors and Jimmy Choo. Our commitment to glamorous style and craftsmanship is at the heart of each of our luxury brands. We have built our reputation on designing exceptional, innovative products that cover the full spectrum of fashion luxury categories. Our strength lies in the unique DNA and heritage of each of our brands, the diversity and passion of our people and our dedication to the clients and communities we serve.

Michael Kors: Michael Kors is a world-renowned American fashion luxury lifestyle house. Established in New York City in 1981, Michael Kors is known for defining modern glamour through the lens of American sportswear and the joy of travel.

Jimmy Choo: Jimmy Choo is a leading global luxury house with an empowering sense of glamour and a playfully daring spirit. Since its founding in London in 1996, Jimmy Choo continues to be known for its red-carpet celebrity dressing and exceptional craftsmanship.

Team size: 10,001+ employees
LinkedIn: Visit
Industry: Retail Apparel and Fashion

What you'll do

  • Define and lead the global retention marketing vision and strategy across owned channels. Elevate personalization and ensure loyalty is embedded across customer touchpoints.

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Frequently Asked Questions

What does Michael Kors pay for a Senior Director, Retention Marketing & Global CRM?

Michael Kors offers a competitive compensation package for the Senior Director, Retention Marketing & Global CRM role. The salary range is USD 180k - 230k per year. Apply through Clera to learn more about the full compensation details.

What does a Senior Director, Retention Marketing & Global CRM do at Michael Kors?

As a Senior Director, Retention Marketing & Global CRM at Michael Kors, you will: define and lead the global retention marketing vision and strategy across owned channels. Elevate personalization and ensure loyalty is embedded across customer touchpoints..

Why join Michael Kors as a Senior Director, Retention Marketing & Global CRM?

Michael Kors is a leading Retail Apparel and Fashion company. The Senior Director, Retention Marketing & Global CRM role offers competitive compensation.

Is the Senior Director, Retention Marketing & Global CRM position at Michael Kors remote?

The Senior Director, Retention Marketing & Global CRM position at Michael Kors is based in United States, United States. Contact the company through Clera for specific work arrangement details.

How do I apply for the Senior Director, Retention Marketing & Global CRM position at Michael Kors?

You can apply for the Senior Director, Retention Marketing & Global CRM position at Michael Kors directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Michael Kors on their website.