About this role
- Manage an industry-leading product marketing team focused on Social & AI products
- Lead large-scale go-to-market initiatives partnering with cross-functional teams (e.g. Product Management, Brand Marketing, Product Growth, Insights, Creative, Data Science, etc.)
- Influence and shape product strategies, positioning, and narratives through the use of data and insights for target audiences in close collaboration with research, product, marketing, and policy teams
- Serve as the single-threaded owner for Social/AI products on Facebook to inform, develop, and execute complex, sometimes cross-organization go-to-markets, including strategy development, goals and measurement, creative development, and integrated launch plans
- Develop accurate positioning and messaging that translates technical specs into clear value propositions for consumers
- Partner with brand, marketing teams, and channel owners on outbound marketing strategies and campaigns to shift press and user perceptions around social AI features
- Have a pulse on the consumer AI landscape to identify opportunities for differentiation – both at the product and marketing level
- Drive alignment across product and marketing cross-functional teams to unify our strategy and goals for Social AI, ensuring seamless integration with the broader Facebook ecosystem
- Provide thought leadership and recommendations working across the Social AI portfolio, shepherding product strategy and development
- Navigate a variety of internal and external stakeholders to influence, align, and drive execution
- 12+ years of experience in marketing, strategy, operations, partnerships, or a similar field
- 5+ years of experience with team leadership and people management, including experience managing people managers or experienced individual contributors
- Experience working on AI products, ideally for a consumer audience
- Experience with complex, cross-organization consumer-facing product launches and/or consumer campaigns
- Demonstrated understanding and active use of consumer AI products and technologies
- Communication and presentation skills that can be adapted for audiences at all knowledge and levels across the organization
- Bachelor’s Degree in Business, Marketing or Creative discipline
- Experience developing and coaching strategic marketing teams with demonstrated success in identifying issues, improving systems, and creating impact
- Experience influencing at a variety of levels in an organization, including with cross-functional leaders
- Experience driving resolution in the context of competing perspectives
- Experience leading cross-functional teams to develop and execute integrated, full funnel consumer marketing plans that have effectively scaled across global markets and/or across audiences
- Internet, technology, or artificial intelligence industry experience
$190,000/year to $258,000/year + bonus + equity + benefits
Other facts
About Meta
Meta's mission is to build the future of human connection and the technology that makes it possible.
Our technologies help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
To help create a safe and respectful online space, we encourage constructive conversations on this page. Please note the following:
• Start with an open mind. Whether you agree or disagree, engage with empathy.
• Comments violating our Community Standards will be removed or hidden. Please treat everybody with respect.
• Keep it constructive. Use your interactions here to learn about and grow your understanding of others.
• Our moderators are here to uphold these guidelines for the benefit of everyone, every day.
• If you are seeking support for issues related to your Facebook account, please reference our Help Center (https://www.facebook.com/help) or Help Community (https://www.facebook.com/help/community).
For a full listing of our jobs, visit https://www.metacareers.com
Meta's mission is to build the future of human connection and the technology that makes it possible.
Our technologies help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
To help create a safe and respectful online space, we encourage constructive conversations on this page. Please note the following:
• Start with an open mind. Whether you agree or disagree, engage with empathy.
• Comments violating our Community Standards will be removed or hidden. Please treat everybody with respect.
• Keep it constructive. Use your interactions here to learn about and grow your understanding of others.
• Our moderators are here to uphold these guidelines for the benefit of everyone, every day.
• If you are seeking support for issues related to your Facebook account, please reference our Help Center (https://www.facebook.com/help) or Help Community (https://www.facebook.com/help/community).
For a full listing of our jobs, visit https://www.metacareers.com
What you'll do
- Manage a product marketing team focused on Social & AI products and lead large-scale go-to-market initiatives. Develop insight-driven plans that articulate the value proposition of Social AI within the broader Facebook narrative.
Ready to join Meta?
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