Marketing Growth Platforms - Applied AI
full-time•San Francisco, New York, Menlo Park•$124k - $178k
About this role
The Business Marketing Group (BMG) team connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their business by leveraging our solutions.
Our team is seeking a Growth Marketing Manager with expertise in generative AI, prompt engineering and driving measurable results through growth initiatives. In this role, you will partner with multiple internal teams including marketing, sales, data science, creative, and analytics teams to develop prompts and AI-led processes that increase the efficiency and effectiveness of growth marketing campaigns. You will independently use data and own analytical insights to measure and communicate impact, proactively iterating and looking for opportunities to scale. Acting as a thought leader for prompt engineering and growth marketing, you will rapidly earn trust and credibility with stakeholders.
$124,000/year to $178,000/year + bonus + equity + benefits
Responsibilities
- Design, develop, and test AI prompts for various growth marketing applications, including creative generation, marketing insights, and translations. Establish quality rubrics and facilitate prompt testing and QA workflows to ensure high-quality outputs
- Build partnerships with internal and external stakeholders, including marketing, analytics, and creative teams, to understand user needs and translate them into the development of prompts, AI tools, and/or processes. Facilitate regular cross-functional meetings to align on goals and track progress
- Design and implement test plans to measure the effectiveness of marketing campaigns and AI initiatives, providing data-driven insights to inform future campaign optimization
- Support the development of learning experiences, including workshops, training modules, and hands-on sessions, to drive adoption and sustained use of AI capabilities among marketing stakeholders
- Develop and execute a robust change management strategy to embed AI capabilities into marketing workflows, engaging stakeholders, developing communication plans, and providing continuous support to ensure sustainable impact and smooth transitions
- Collaborate with cross-functional teams to define requirements, scope, deliverables, and goals, ensuring alignment and effective project execution
Minimum Qualifications
- 8+ years of experience in marketing or related field
- 1+ years of experience in prompt engineering or working with LLMs/generative AI tools for marketing use cases
- BA/BS degree or equivalent work experience
- Experience measuring the effectiveness and quality of LLM outputs
- Experience influencing, and providing direction to cross-functional teams, including performance marketing, engineering, data science, sales, product, and creative
Preferred Qualifications
- Demonstrated experience of the generative AI landscape and Meta’s advertising and AI products
- 2+ years of experience in data analysis, marketing research, or a related field
- 1+ years of experience building generative AI agents for insights and data analysis
- Proven track record of data visualization and data-driven storytelling
- 1+ years of experience with SQL and/or programming skills in languages like Python or R is preferred
$124,000/year to $178,000/year + bonus + equity + benefits
What you'll do
- The Growth Marketing Manager will design and test AI prompts for marketing applications and build partnerships with internal teams to develop AI tools. They will also measure campaign effectiveness and support the adoption of AI capabilities among marketing stakeholders.
About Meta
Meta's mission is to build the future of human connection and the technology that makes it possible.
Our technologies help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
To help create a safe and respectful online space, we encourage constructive conversations on this page. Please note the following:
• Start with an open mind. Whether you agree or disagree, engage with empathy.
• Comments violating our Community Standards will be removed or hidden. Please treat everybody with respect.
• Keep it constructive. Use your interactions here to learn about and grow your understanding of others.
• Our moderators are here to uphold these guidelines for the benefit of everyone, every day.
• If you are seeking support for issues related to your Facebook account, please reference our Help Center (https://www.facebook.com/help) or Help Community (https://www.facebook.com/help/community).
For a full listing of our jobs, visit https://www.metacareers.com
Ready to join Meta?
Take the next step in your career journey
Frequently Asked Questions
What does Meta pay for a Marketing Growth Platforms - Applied AI?
Meta offers a competitive compensation package for the Marketing Growth Platforms - Applied AI role. The salary range is USD 124k - 178k per year. Apply through Clera to learn more about the full compensation details.
What does a Marketing Growth Platforms - Applied AI do at Meta?
As a Marketing Growth Platforms - Applied AI at Meta, you will: the Growth Marketing Manager will design and test AI prompts for marketing applications and build partnerships with internal teams to develop AI tools. They will also measure campaign effectiveness and support the adoption of AI capabilities among marketing stakeholders..
Is the Marketing Growth Platforms - Applied AI position at Meta remote?
The Marketing Growth Platforms - Applied AI position at Meta is based in San Francisco, United States and New York, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Marketing Growth Platforms - Applied AI position at Meta?
You can apply for the Marketing Growth Platforms - Applied AI position at Metadirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.