Summary
About this role
- Build data expertise and leverage data controls to ensure privacy, security, compliance, data quality, and operations for allocated areas of ownership
- Collaborate with marketers, engineers and data scientists to understand data needs for marketing effort, representing key data insights in a meaningful way
- Intake on audience needs for marketing campaigns and apply contextual knowledge in order to scope data requests, synthesize insights, and recommend marketing signals to key business partners in collaboration with others
- Focus on impact and propose metrics to understand success of marketing initiatives
- Perform data analysis and reporting for marketing to advertisers, agencies and partners in our B2B ecosystem
- Design and build reporting and visualizations for marketing programs, leveraging campaign delivery data across all marketing channels
- Recognize patterns and changing requirements to identify opportunities to build new analytics and reporting capabilities to support program evaluation and operations
- Apply expertise in data analytics to identify business relevant insights and develop executive level presentations to influence marketing strategy
- Manage multiple concurrent projects that require inputs from cross-functional stakeholders while balancing impact on business needs
- Proactively manage stakeholder expectations and resolve issues in a timely manner
- Leverage data analysis tools, such as Python, R, SQL, Tableau, and spreadsheets to develop reports, understand trends, and extract insights
- BA/BS in Engineering, Data Science, or related field with 5+ years (or MBA/MA/MS with 4+ years) practical experience in Analytics, Marketing, Operations, Business, Economics, Statistics, or a related fields
- 5+ years of data analysis, quantitative / qualitative research, experience gathering and evaluating data and validating hypotheses
- 3+ years of SQL, data modeling and advanced querying
- 3+ years of program management, directing tasks and managing multiple streams of work
- 3+ years of experience in data visualization tools (for example, Tableau) and spreadsheets (complex formulas, pivots, macros, etc.)
- 3+ years of storytelling with data, communicating technical results to technical and non-technical audiences
- Experience engaging directly with executive stakeholders and managing relationships
- Experience with Business-to-Business landscape and/or online marketing and advertising
- Experience working effectively through ambiguity and adversity, quickly adjusting to new conditions
- Proven experience in architecting, documenting, and implementing complex systems, and skilled at clearly defining system components that address long-term challenges
$105,000/year to $147,000/year + bonus + equity + benefits
Other facts
About Meta
Meta's mission is to build the future of human connection and the technology that makes it possible.
Our technologies help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
To help create a safe and respectful online space, we encourage constructive conversations on this page. Please note the following:
• Start with an open mind. Whether you agree or disagree, engage with empathy.
• Comments violating our Community Standards will be removed or hidden. Please treat everybody with respect.
• Keep it constructive. Use your interactions here to learn about and grow your understanding of others.
• Our moderators are here to uphold these guidelines for the benefit of everyone, every day.
• If you are seeking support for issues related to your Facebook account, please reference our Help Center (https://www.facebook.com/help) or Help Community (https://www.facebook.com/help/community).
For a full listing of our jobs, visit https://www.metacareers.com
Meta's mission is to build the future of human connection and the technology that makes it possible.
Our technologies help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
To help create a safe and respectful online space, we encourage constructive conversations on this page. Please note the following:
• Start with an open mind. Whether you agree or disagree, engage with empathy.
• Comments violating our Community Standards will be removed or hidden. Please treat everybody with respect.
• Keep it constructive. Use your interactions here to learn about and grow your understanding of others.
• Our moderators are here to uphold these guidelines for the benefit of everyone, every day.
• If you are seeking support for issues related to your Facebook account, please reference our Help Center (https://www.facebook.com/help) or Help Community (https://www.facebook.com/help/community).
For a full listing of our jobs, visit https://www.metacareers.com
What you'll do
- The Marketing Analyst will collaborate with a team to execute marketing campaigns and analyze data to generate insights. Responsibilities include building data expertise, performing data analysis, and designing reporting and visualizations for marketing programs.
Ready to join Meta?
Take the next step in your career journey