Field Marketing Manager - Mt. Vernon/North Anderson Sales Region

Field Marketing Manager

Location: Service centers in Mt. Vernon and Anderson, IN with sales region being in Mt. Vernon/North Anderson area.
Position Type: Full-Time
Compensation: Competitive Pay
Benefits: Health, Vision, Basic Dental & Life Insurance, STD, LTD, 401k, Paid Time Off, Paid Training

Job Summary:

The Field Marketing Manager will be responsible for developing and executing localized marketing strategies to enhance brand presence and drive customer engagement in specific regions. This role demands a strategic thinker who can analyze market trends, collaborate with cross-functional teams, and manage various marketing initiatives, including events, campaigns, and partnerships. The ideal candidate will possess strong project management skills, a results-oriented mindset, and the ability to adapt strategies based on regional market dynamics.

Key Responsibilities:

• Strategic Planning: Develop and implement regional marketing strategies that align with overall company objectives and target audience needs.
• Campaign Execution: Plan, coordinate, and execute field marketing campaigns, events, and promotions to generate leads and drive sales.
• Market Research: Conduct market analysis to identify opportunities, competitive landscape, and customer preferences, ensuring marketing strategies are data driven.
• Collaboration: Work closely with sales, product, and corporate marketing teams to ensure alignment of messaging, goals, and initiatives.
• Performance Tracking: Monitor and report on the effectiveness of marketing initiatives, analyzing metrics and making recommendations for improvement.
• Local Partnerships: Build and maintain relationships with local businesses, community organizations, and influencers to enhance brand presence and drive community engagement.
• Content Creation: Collaborate with the marketing team to develop localized marketing materials, including brochures, presentations, and social media content.
• Training and Support: Provide training and support to local sales teams on marketing initiatives and best practices.
• Sales: Assist with sales efforts as needed, including direct selling and product demonstrations
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Key Performance Indicators (KPIs) 

In this role, you will be responsible for driving the success of field marketing initiatives. Performance will be measured by the following KPIs:

• Lead Generation: Number of qualified leads generated through field events and activities.
• Conversion Rate: Conversion rate of leads to opportunities and ultimately to sales, an indicator of lead quality.
• Marketing Activity Execution: Number of field marketing activities/events executed (e.g., trade shows, workshops, webinars).  Adherence to budget and timelines for marketing campaigns.
• Customer Engagement: Number of customer interactions at activities/events
• Return on Investment (ROI): ROI from field marketing campaigns, calculated as revenue generated versus costs incurred.  Cost per lead (CPL) for each marketing initiative.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, or a related field preferred. 
• At least 2 years of experience in field marketing or a related role, preferably in a B2C environment. Technical industry experience a plus.
• Proven record of developing and executing successful marketing campaigns and events.

• Flexibility to work in varying shifts, including evenings and weekends.
• Strong analytical skills with experience in data-driven decision-making.

• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proficiency in marketing tools and CRM systems.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment. 
• Strong organizational and analytical skills.
• Ability to travel as needed to support regional initiatives.  This could include up to 2 hours via company vehicle up to three times per week and one overnight stay once per month.
• Valid driver’s license and ability to travel as needed to support regional initiatives. 

Physical Requirements:

• While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer/tablet, telephone, and keyboard.
• Specific vision abilities required by this job include close vision requirements due to computer work, and required driving.
• Light to moderate lifting may be required.
• Ability to sit at a computer terminal for an extended period.
• May be required to operate general office equipment including but not limited to copiers, printers. 
• Ability to stand, walk, sit, and traverse job sites for extended periods.

Duties may also require as needed:

• Ability to lift, carry, push, or pull 50–100 lbs (frequently or repetitively depending on task).
• Ability to move equipment up and down stairs when necessary.
• Ability to work outdoors and indoors in all weather conditions year-round, including harsh environments.
• Ability to stand for long periods.
• Ability to ride in a vehicle for extended periods when traveling to job sites.

Organization: Mercury Broadband is a leading provider of high-speed Internet and digital phone service. The Company was founded in Topeka, KS, after recognizing a need for Broadband Internet access in rural America. A hybrid approach to serving these "last-mile" customers was developed by extending high capacity fiberoptic networks with the range, reliability, and flexibility of carrier-class wireless technologies. Today Mercury Broadband’s rapidly expanding network is headquartered in Kansas City and provides Internet access to communities throughout five states across the Midwest.

Why Join Mercury Broadband?

Drive impactful marketing initiatives, collaborate with innovative thinkers, and shape the future of our brand in a supportive and growth-oriented environment.

Competitive compensation, including attractive base salary and performance-based incentives.

Comprehensive benefits package, supportive work environment, and opportunities for professional growth.

Mercury Broadband is committed to a diverse and inclusive workplace. Mercury is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please contact the Human Resources Department.