Digital Asset Coordinator

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

The Digital Asset Coordinator supports the organization, governance, and quality of Mattel’s digital asset library. This role is responsible for ensuring creative and eCommerce assets are accurately named, tagged, validated, and published within Mattel’s Digital Asset Management (DAM) system, Tenovos.

This role partners closely with Creative, Marketing, and Operations teams to ensure assets are easy to find, compliant with usage standards, and ready for reuse across brands and channels.

What Your Impact Will Be: 

Asset Organization & Metadata Management

• Apply accurate metadata, tagging, and taxonomy standards to digital assets within Tenovos, following Mattel’s internal guidelines and templates.
• Ensure assets follow approved naming conventions.
• Organize assets into correct folders, collections, and categories to support discoverability and reuse across teams.

Quality Control & Compliance

• Conduct quality checks to confirm assets are properly labeled, searchable, and compliant with brand, usage, and security requirements.
• Review files for completeness and accuracy, flagging issues such as:
  • Duplicate or outdated assets
  • Missing or incorrect metadata
  • Improper file naming or formatting
• Validate that assets meet basic production standards (file type, size, color profile, layer structure) before and after upload, escalating issues as needed.

Asset Uploads & Maintenance

• Support asset uploads and migrations into Tenovos, including staging, security assignment, and post-upload verification.
• Assist with asset updates and replacements by documenting changes and reporting updates through established tracking processes.
• Archive final assets according to Mattel’s cataloging and retention practices.

Collaboration & Documentation

• Collaborate with Creative, Marketing, eCommerce, and Operations partners to validate asset accuracy and resolve discrepancies.
• Maintain clear documentation of work completed, issues identified, and resolutions during asset uploads or migrations.
• Assist in refining taxonomy, naming conventions, and asset governance practices as processes evolve.

Additional Support

• Support DAM-related special projects, initiatives, audits, and clean-up efforts as assigned.
• Contribute to continuous improvement of asset workflows and operational efficiency.

What We’re Looking For:

• 1–3 years of experience in digital asset management, content operations, or production coordination.
• Strong attention to detail with the ability to follow structured processes and standards.
• Experience working with DAM systems (Tenovos or similar platforms).
• Familiarity with file naming conventions, metadata application, and taxonomy principles.
• Working knowledge of Adobe Suite (including Adobe Bridge) and asset production requirements.
• Strong organizational and documentation skills.
• Ability to collaborate cross-functionally and communicate clearly.

Preferred Qualifications

• Experience supporting eCommerce or retail content workflows.
• Experience video editing.
• Experience working in a large brand or multi-brand environment.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy