About this role
Mast-Jägermeister US is seeking an Associate Digital Manager to support execution of marketing activities across digital channels including Social Media, eCRM, and eCommerce. This role, reporting into the Director of Digital, will maintain and expand upon the existing marketing strategy with a focus on increased acquisition, engagement, personalization and conversion.
The ideal candidate has experience digitally executing marketing programs for a nationally recognized brand or at a digital/social agency with CPG clients, and is socially savvy—staying up to date on social media, influencer, and content trends. They are passionate about digital across social, eCRM, and eCommerce, with a strong performance track record. This individual is self‑motivated, entrepreneurial, adaptable, and hands‑on, thriving in an innovative digital environment.
Digital Program Execution
- Execute digital programs across Organic Social, Influencer, and eCRM.
- Write and manage briefs, asset delivery, approvals, QA digital campaigns/channels, and publishing.
- Review and approve content, build content calendars, manage agencies to deadline as well as handle agency feedback loop
- Coordinate cross-functional reviews to ensure compliance and consistency.
- Manage sweepstakes on digital channels, rules coordination, prizing coordination, shipment, etc
- Coordinate cross‑functional teams to ensure marketing efforts are compliant, consistent, and deliver a unified consumer experience across channels.
Social (Organic + Influencer)
- Support strategic planning for organic social strategy and execution as well as influencer programs
- Daily point of contact for agency partners.
- Execute content calendars, trend content, and influencer activations.
- Light need to capture lo-fi content and edit.
- Handle all community management and engagement with users on social media platforms (Meta, X, YouTube) engaging in discussions on daily basis (Requires light work outside of business hours to maintain communication and voice of the brand when needed)
- Manage sweepstakes, influencer kit coordination, rules coordination, prizing needs and shipment.
- Track KPIs and ensure optimizations.
- Monitor social and influencer trends.
eCRM
- Support acquisition and engagement strategy.
- Daily POC for email agency
- Oversee content creation, editorial, QA and ensure carry through of brand TOV
- Manage sweepstakes, influencer kit coordination, rules coordination, prizing needs and shipment.
- Monitor email performance trends.
eCommerce (Apparel + DTC)
- Support eCommerce acquisition and conversion.
- Manage updates with Shopify platform or third party white label platform, photography coordination, QA and publishing.
- Coordinate apparel shipments.
- Support DTC liquid product initiatives.
Financial Tracking
- Submit internal invoices & manage budget reconciliation
Requirements:
- Bachelor’s degree in digital marketing, marketing or advertising.
- 3–5 years in social, influencer, community management, and eCRM.
- Agency experience preferred; CPG or Bev-Alc a plus.
- Deep knowledge & mastery of social and reporting platforms such as Meta, X, Youtube, SEM, TikTok, Sprinklr
- Ability to translate analytics into insights.
- Excellent writing/editorial skills
- Strong visual content/design skills; content capture, editing and publishing
- Organized, independent, creative.
- Unrivaled attention to detail
Software Experience Required:
- Social platform tools: Meta Business Manager, TikTok, Business Center/Ads Manager
- Social reporting tools: Sprinklr (or comparable tools as Hootsuite, Sprout, Meltwater, Tubulr)
- eCRM: Salesforce, Adobe, similar
- Web: Google/Adobe Analytics.
- Project Management & Communication: Microsoft teams tools, Figma (or comparable tools like Asana, Jira, Trello)
- Creative Tools: Canva or Adobe Suite (or comparable tools)
- Highly competitive compensation packages-$78k+10% annual bonus
- Comprehensive medical, dental, and vision insurance
- Matching 401(k) plan
- Yearly wellness stipend (gym membership or fitness classes)
- Generous holiday and vacation policy
Other facts
About Mast-Jägermeister US
Mast-Jägermeister SE of Germany (MJSE) is a leading premium spirits maker in the world. For over 80 years, the company has successfully sold the world-famous herbal liqueur, Jägermeister, and links the great tradition of a family business with innovative marketing. Today Jägermeister is marketed in over 100 countries and is the largest selling premium liqueur brand in the world.
MJSE is firmly rooted in Wolfenbüttel in the German region of Lower Saxony. The company has produced its globally successful herbal liqueur based on a secret recipe of 56 different herbs, blossoms and roots at this site for over 80 years. Today, around 900 employees worldwide work for the Wolfenbüttel-based family company.
For over 40 years, Mast-Jägermeister US, Inc. (MJUS was formerly known as Sidney Frank Importing Co.) and MJSE have been working in a trusted partnership and together have successfully built Jägermeister to be the top selling liqueur and an iconic brand in the United States market.
SFIC was founded in 1972 by legendary brand builder, Sidney Frank. In 1974, MJSE appointed SFIC as its exclusive importer for the United States. Sidney Frank pursued new and creative ways to promote the brand, and through the introduction of ground breaking initiatives such as The Jägerettes, bar parties, the Jägermeister Tap Machine and brand sponsored bands, the company fueled sales and turned the little known brand into the number one selling imported liqueur in the United States.
In 2015, SFIC became a wholly-owned subsidiary of MJUS. Based in White Plains, New York, the company staffs more than 180 full-time employees and has a network of distributors and brokers throughout the United States. MJUS prides itself on being creative and effective beverage alcohol brand stewards, and encourages a forward-thinking approach to quality brand building, while drawing inspiration from the company's proven success and rich heritage.
What you'll do
- The Associate Digital Manager will execute marketing activities across digital channels, focusing on acquisition, engagement, and conversion. They will manage content calendars, coordinate with agencies, and track performance metrics.
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