Remote Digital Marketing Specialist - #34856
contract•Philippines
About this role
Our client is an Australian, family-owned business and this division has been operating for 50 years. With offices in both Perth, Western Australia and Melbourne, Victoria, they are your one-stop-shop for commercial kitchen equipment needs including kitchen planning, sales, project management, finance, and installation. From small café builds to considerable projects like Optus Stadium, no project across Australia is too small or too big for our undertaking!
This is a great opportunity to join a well-established company in the commercial kitchen equipment industry, offering career growth, continuous learning, and a supportive work environment across diverse sectors like hospitality, healthcare, and education.
SEO Responsibilities
- Own the company’s onsite and offsite SEO performance
- Develop and execute SEO strategies aligned with modern AI-driven and conversational search behaviour
- Optimise the company for AI-powered discovery engines (Google AI Mode, Bing Copilot, ChatGPT, Perplexity and other LLM-based search tools) using structured data, entity optimisation, and answer-based content
- Perform keyword research, search intent analysis and keyword mapping focused on revenue-generating terms
- Conduct regular website health audits (technical SEO, crawlability, speed, structure) and implement improvements
- Manage technical SEO, including site architecture, indexing, performance, and schema markup
- Lead outreach and link-building activities to strengthen domain authority
- Track competitors’ keyword visibility, content strategies, backlink profiles, and market positioning
- Work closely with the Marketing Team Leader and Developer to implement SEO improvements
- Create and optimise SEO-focused content including landing pages, product pages and blog articles
- Ensure all content is written to drive rankings, engagement and conversions, not just traffic
- Use AI tools for content ideation, drafting and optimisation while maintaining the company’s brand voice and quality standards
- Support conversion-rate optimisation by improving page structure, calls-to-action and content flow
PPC Responsibilities
- Own the setup, management and optimisation of all Google Ads campaigns (Search, Display and Remarketing)
- Conduct keyword research, bid management and budget optimisation to maximise lead quality and ROAS
- Write and test high-converting ad copy and landing page messaging
- Run A/B tests on ads, keywords and landing pages
- Track, report and optimise conversion performance using GA4, Google Tag Manager and Google Ads
- Monitor spend, CPL, ROAS and lead quality and make data-driven optimisation decisions
Required
- Strong knowledge of SEO ranking factors, technical SEO and modern search behaviour
- Proven experience managing Google Ads campaigns with measurable performance outcomes
- Experience with keyword research, competitor analysis and conversion-focused optimisation
- Strong writing skills for both SEO content and paid ad copy
- Ability to use AI tools for research, content creation and performance optimisation
- Experience with WooCommerce and Rank Math
- Experience using GA4, Google Data Studio, Google Tag Manager and schema markup
- Strong analytical mindset and ability to translate data into action
- Ability to work independently and collaboratively in a fast-moving environment
Desirable
- Experience in B2B or high-value product marketing
- Experience working with long sales cycles and lead-quality optimisation
- Experience managing SEO for large or multilocation websites
- Basic understanding of HTML / CSS
- Familiarity with CloudFlare
Minimum BYOD System Requirements
- Stable fibre internet connection (100MBPS upload/download speed or faster) with Backup internet connection.
- Laptop or PC with at least 8GB RAM (16GB RAM highly desirable), i5 CPU, Windows 11 operating system, Camera.
- Dual Monitor Set up
- Webcam and noise cancelling headset with microphone
- Work location must have minimal distractions and background noise.
Employment Type: Independent Contractor (Possible Permanent role)
Schedule: Monday to Friday – 8:30 AM and 5:00 PM AWST.
Location: Remote
Industry: Commercial Kitchen Supplier
What you'll do
- The Digital Marketing Specialist will own the company's SEO and PPC performance, developing strategies and managing campaigns to drive engagement and conversions. They will also conduct keyword research, optimize content, and track performance metrics.
About Manila Recruitment
Manila Recruitment is a full service recruitment consultancy providing executive, expert and technical recruitment support for the Filipino market. We are the leader in innovation for recruitment solutions in the Philippines since 2010. We were born from entrepreneurial roots, and carefully crafted into a full-service consultancy that delivers a suite of innovative headhunting and talent sourcing solutions. Our expertise is defined by an unparalleled understanding of the “big picture” business needs of our clients, and how recruitment solutions can only be tailored for optimum results when a holistic view is taken.
The Manila Recruitment difference is rooted in our passion to scour the globe for cutting-edge developments in recruitment science. We get genuinely excited by developments in social sourcing strategies, web 3.0 tools for headhunters and areas of innovation that can help us deliver the best client and candidate experiences. We identify and deliver the latest international recruitment strategies specifically adapted for headhunting talent within the Filipino market. Producing unrivalled access to perfectly matched, previously undiscoverable talent for our clients. The recipe is simple, innovation, international best practice, combined with local market knowledge, a candidate database of over 40,000 and growing, and of course our greatest asset – simply the best team of passive talent sourcing, end-to-end recruitment consultants in the Philippines!
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Frequently Asked Questions
What does a Remote Digital Marketing Specialist - #34856 do at Manila Recruitment?
As a Remote Digital Marketing Specialist - #34856 at Manila Recruitment, you will: the Digital Marketing Specialist will own the company's SEO and PPC performance, developing strategies and managing campaigns to drive engagement and conversions. They will also conduct keyword research, optimize content, and track performance metrics..
Is the Remote Digital Marketing Specialist - #34856 position at Manila Recruitment remote?
The Remote Digital Marketing Specialist - #34856 position at Manila Recruitment is based in Philippines, Philippines. Contact the company through Clera for specific work arrangement details.
How do I apply for the Remote Digital Marketing Specialist - #34856 position at Manila Recruitment?
You can apply for the Remote Digital Marketing Specialist - #34856 position at Manila Recruitmentdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.