Summary
Location
Bloomington
Type
internship
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About this role
February 2026 - May 2026
Traditional schedule will be Monday - Friday, 9:00am - 5:30pm, with the exception of some evenings, weekends, and holidays required for onsite and offsite events.
PURPOSE:
Mall of America is looking for a motivated and creative Public Relations + Social Media Intern to join our team. This internship provides valuable, hands-on experience in promoting Mall of America through storytelling, content creation, and public relations efforts. The intern will support the team by drafting media materials, producing photo and video content, monitoring social media platforms, and engaging with Mall guests to address inquiries. The ideal candidate will have strong communication skills, a passion for social media, and a desire to uphold Mall of America’s reputation as the premier retail and entertainment destination.
ESSENTIAL DUTIES AND RESPONSIBILITES:
- Assist with content creation for Mall of America, Nickelodeon Universe, and Crayola Experience social media channels.
- Monitor and engage with content across social media channels.
- Contribute to writing media advisories and press releases that highlight the latest happenings and exciting events at Mall of America.
- Assist with guest engagement via social media by responding to inquiries, addressing concerns, and responding in a timely manner.
- Work alongside the PR team to track media coverage, respond to inquiries, assist media crews onsite, and help coordinate in-studio segments.
- Help secure media coverage for events, stores, attractions, restaurants, and seasonal campaigns.
- Support MOA influencer program by identifying potential creators, curating influencer packages, and assist with campaign communications.
- Generate creative ideas for social media content, PR strategies, influencer campaigns, media stories, and episodes for Mall of America’s podcast, So Much More.
- Maintain an understanding of online trends, including pop culture, influencers, industry developments, and media coverage, to identify opportunities and insights that impact Mall of America.
- Reflect MOA voice and tone in all communications.
- Additional duties as assigned.
PREFERRED SKILLS, KNOWLEDGE AND ABILITIES:
- Degree in or pursuing a degree in Communications, Public Relations, Journalism, Marketing, or Liberal Arts.
- Highly organized and detail oriented with a strong ability to support multiple projects simultaneously while working in a fast-paced environment.
- Well-versed in the digital landscape with an understanding of social media platforms including, but not limited to Instagram, Facebook, TikTok, X, and YouTube.
- Passionate about delivering exceptional guest experiences with a customer-focused mindset.
- Creative and independent thinker, with the ability to collaborate effectively across departments.
- Familiarity with social media monitoring and editing tools.
- Strong oral and written communication skills.
- Experience with Microsoft Office Suite.
- Flexibility to work varied schedules including weekends and evenings.
- Consistent and reliable transportation required to attend various off-site events
PHYSICAL JOB REQUIREMENTS:
- Sitting - Occasionally
- Walking – Frequently
- Standing + moving - Frequently
- Perform repetitive motion using keyboard/phone - Frequently
- Reach at or below shoulder level - Frequently
- Lifting/carry up to 20 pounds – Occasionally
- Kneel and bend - Occasionally
- Reach at or above shoulder level – Occasionally
Pay is based on many aspects which vary based on position. These include labor markets and, in some instances, may include education, work experience and certifications. In addition to your pay, Mall of America is passionate about the future of our team members, we want to ensure you have a wealth of support and resources, to care for yourself and your loved ones. Our one-of-a-kind job perks for most team members include, team member discounts, free Nickelodeon Universe ride passes, Teladoc, Employee Assistance Program, generous tuition reimbursement, and FREE Metro Pass Universal Pass. Mall of America offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your loved one’s care for your whole selves. Other benefits for eligible team members include 401(k) match, short term disability, long term disability, paid parental leave, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at Job Perks + Benefits | Mall of America®
Other facts
About Mall of America
At 5.6 million square feet, Mall of America® is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; The Escape Game; B&B Theatres + more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on Facebook, Twitter, TikTok and Instagram.
Nickelodeon Universe® is a seven-acre park featuring unique attractions and entertainment galore! Meet the Nickelodeon characters, experience new rides like Boots Banana Swing or Fly with Appa + more!
What you'll do
- The intern will assist with content creation for social media channels, draft media materials, and engage with guests on social media. They will also support the PR team in tracking media coverage and coordinating events.
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