About this role
JOB TITLE
Private Label - Brand Manager | MAF Retail | Head Office Kenya
ROLE SUMMARY
he Manager - Private Brand is responsible and accountable for the Private Label range and performance across Territories within their Department/Group of categories. The role holder is also responsible for the adaptation of the Company/Department and Section strategy to their designated categories. The role holder is expected to propose a range of Private Label products to be developed, set marketing and communication strategy both offline and online, optimize and track all financial KPIs.
ROLE PROFILE
- Stay abreast of market trends and innovation to elaborate action plans, maintain Private Label brand’s strategy and develop Private Labels range responding to Customer Demand
- Ensure Private Label items meet local sales targets and profit goals
- Ensure the proper integration of the Private Label items within the International Merchandising function strategy
- Prioritize development plan in coordination with Private Label Quality Team, Sourcing team and Sales Development team across territories to maximise resources and sales potential
- Ensure commercial strategy is implemented offline and online; KPIs are tracked and corrective action plans are set when necessary
- Follow up on the manufacturing and launch of new Private Label products in the stores
- Ensure the marketing of Private Label items in coordination with Marketing and Sales Development
- Support Sourcing teams with their category strategy definitions
REQUIREMENTS
- Bachelor’s Degree in Business Administration or Marketing
- 5+ years of experience in a similar role with a product development background being mandatory (Private Label )
- Strong planning and organization skills
- Strong negotiation and networking skills
WHAT WE OFFER
- At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
- Work in a friendly environment, where everyone shares positive vibes and excited about our future.
- Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.
Other facts
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate operating across the Middle East, Africa and Asia. The Group started from one man’s vision to transform the face of shopping, entertainment, and leisure to ‘Create Great Moments For Everyone, Everyday’. It has since grown into one of the region’s most respected businesses, employing 43,000 people, with owned assets valued at US$18 billion and has the highest credit rating (BBB) among privately held corporates in the region. Majid Al Futtaim owns and operates 29 shopping malls, 7 hotels and four mixed-use communities, welcoming more than 600 million customers through its doors every year.
What you'll do
- The Private Label - Brand Manager is responsible for the performance of the Private Label range across various territories and for adapting the company's strategy to their designated categories. They will propose new products, set marketing strategies, and track financial KPIs.
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