About this role
JOB TITLE
Marketing Specialist | MAF LifeStyle | Communication & Marketing
ROLE SUMMARY
The Marketing Specialist is responsible for implementing the Marketing & Communications strategy, coordinating the marketing efforts across cross functional teams and supplier agencies for the assigned brands. The role will support the Marketing Manager to expand footprint, differentiate Majid Al Futtaim Lifestyle and brand reputation, nurture client relationships and create opportunities to drive revenue and growth.
ROLE PROFILE
- Responsible for the briefing, coordination, and execution of marketing initiatives, through a well-defined annual Marketing calendar, for the assigned brands in line with overall brand Marketing & Communications strategy.
- Create synergy between the various channels of communication, reaching the brand message to the customer through the most effective and efficient medium.
- Brief, coordinate and execute advertising and promotional plans to drive traffic and sales (Offline and online).
- Monitor & report performance of various marketing initiatives with the agility to withdraw, redirect, extend efforts based on impact and customer feedback
- Maintain marketing spend per brand to ensure accurate book-keeping & optimal utilization in line with overall Marketing budget.
- Measure and improve return on investment (ROI) of marketing efforts.
- Ensure all integrated marketing efforts are in compliance with brand standards and Majid Al Futtaim communication strategy.
- Contribute and support the business in achieving the Dare Today, Change Tomorrow sustainability strategy.
REQUIREMENTS
- Bachelor Degree in Marketing Management or equivalent.
- Minimum 2 years of experience in a Marketing role.
- Working knowledge in Public Relations, Events, Media, Digital and social media marketing
- Experince in Home / Furniture brand is a must.
Other facts
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate operating across the Middle East, Africa and Asia. The Group started from one man’s vision to transform the face of shopping, entertainment, and leisure to ‘Create Great Moments For Everyone, Everyday’. It has since grown into one of the region’s most respected businesses, employing 43,000 people, with owned assets valued at US$18 billion and has the highest credit rating (BBB) among privately held corporates in the region. Majid Al Futtaim owns and operates 29 shopping malls, 7 hotels and four mixed-use communities, welcoming more than 600 million customers through its doors every year.
What you'll do
- The Marketing Specialist is responsible for implementing the Marketing & Communications strategy and coordinating marketing efforts across teams and agencies. This role includes executing marketing initiatives, monitoring performance, and ensuring compliance with brand standards.
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