About this role
JOB TITLE
Marketing Executive | MAF Properties | UAE Cluster
ROLE SUMMARY
The Marketing Executive supports the execution and enhancement of customer engagement and loyalty initiatives, coordinating loyalty programs and optimizing customer communications. Working across marketing operations and Data & AI, the role ensures campaigns are efficiently delivered and insight-driven, aligning daily activities with data-led strategies to boost engagement and performance.
ROLE PROFILE
- Oversee daily loyalty program operations, including campaign setup, rewards fulfilment, member onboarding, and platform updates.
- Execute and optimize marketing campaigns, ensuring accuracy in offer configurations, targeting, and alignment with business priorities.
- Maintain operational integrity, including rewards inventory tracking, fraud monitoring, and coordination with relevant teams.
- Enhance member engagement, supporting personalized journeys, CRM triggers, and value-driven experiences based on member insights.
- Support Data & AI initiatives by coordinating data validation, integrating new behavioral signals, and applying CLV insights to loyalty actions.
- Assist with budget management, tracking campaign spend, reward costs, and financial compliance.
- Analyze program and campaign performance, recommending improvements to targeting, mechanics, and engagement strategies.
- Prepare reports and insights, sharing KPIs, ROI, and recommendations while staying updated on loyalty and CRM best practices.
REQUIREMENTS
- 5 years of experience in loyalty programs, CRM, or campaign operations, ideally in retail, shopping malls, or consumer-focused sectors
- Bachelor’s degree in Marketing, Business, Data/Analytics, or a related field
- Experience supporting data-driven marketing or loyalty initiatives that involve segmentation, personalization, and analytics integration
- Proficient in using Power BI, Excel, or similar tools to track campaign performance, member behavior, and KPIs
- Customer-centric and collaborative, prioritizing member value while working effectively across cross-functional teams.
- Execution-driven and proactive, with strong attention to detail, problem-solving ability, and adaptability in fast-paced environments.
WHAT WE OFFER
- At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
- Work in a friendly environment, where everyone shares positive vibes and excited about our future.
- Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.
Other facts
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate operating across the Middle East, Africa and Asia. The Group started from one man’s vision to transform the face of shopping, entertainment, and leisure to ‘Create Great Moments For Everyone, Everyday’. It has since grown into one of the region’s most respected businesses, employing 43,000 people, with owned assets valued at US$18 billion and has the highest credit rating (BBB) among privately held corporates in the region. Majid Al Futtaim owns and operates 29 shopping malls, 7 hotels and four mixed-use communities, welcoming more than 600 million customers through its doors every year.
What you'll do
- The Marketing Executive oversees daily loyalty program operations and executes marketing campaigns to enhance customer engagement. They analyze program performance and recommend improvements while maintaining operational integrity.
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