About this role
Responsibilities & Key Deliverables
- Work closely with Digital head to develop annual and campaign digital marketing strategy aligned to marketing objectives by studying market insights, competition data and identifying future trends
- Work closely with brand teams, ADC & agencies to ensure readiness & exection of media plan ( paid owned earned), social & content strategy, sitecore based website, Lead flow & LMS, remarketing using martech tools, Analytics and reporting tools, SEO, ORM etc.
- Work closely with Digital head to identify new and best technology, practices and initatives marketing team across the digital space - creative, media, data & tech
- Manage end to-end influencer marketing strategy from creator discovery and partnerships to campaign execution, performance tracking, and ROI optimization.
- Measure and report performance of overall and key digital marketing campaigns against goals (ROI and KPIs) - weekly, monthly, quarterly
- Manage budget efficiency and planning, operations & timelines for all key digital projects
Preferred Industries
Education Qualification
MBA in Marketing
General Experience
Critical Experience
6-7 years of experience in all aspects of digital marketing with an ability to judge campaign ideas and self drive campaigns executions on tight timelines A working knowledge of all frontend and backend involving media plan ( paid owned earned), social and content strategy, sitecore based website, Lead flow and LMS, remarketing using martech tools, Analytics and reporting tools, SEO, ORM
System Generated Secondary Skills
Other facts
About Mahindra & Mahindra Limited
A USD 19.4 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 256,000 people across 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries. The Automotive and Farm Equipment Business is the largest contributor of the Mahindra Group’s revenue. With 30,000+ full time employees spread across 20 locations, Mahindra has a strong presence in India. Further it propels an entire manufacturing ecosystem of 1,200 suppliers and 3,500 dealers, thereby creating direct and indirect employment for over 200,000 individuals.
Our Farm Equipment business is the number 1 tractor company in the world by volume. In addition to our focus on maintaining a leading position in the core tractor mechanization business, we strive to deliver on our aspiration of “Farm Tech Prosperity” thus enabling our customers and our communities to RISE.
Our Automotive business is a full-range mobility player with a presence in almost every segment of the automobile industry. Our product portfolio ranges from world class SUVs, premium luxury UVs, sedans, pick-ups, light, medium and heavy commercial vehicles to three-wheelers. All these cater to a diverse customer base spanning across rural and semi-urban customers. Leveraging our growing dominance, domestic & international market penetration and recent strategic acquisitions, we aim to provide world class exeperience to our customers and team members.
What you'll do
- The manager will develop annual and campaign digital marketing strategies aligned with marketing objectives and manage the end-to-end influencer marketing strategy. They will also measure and report on the performance of digital marketing campaigns against set goals.
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