About this role
Responsibilities & Key Deliverables
This role required in an assigned territory is responsible for driving sales, identify & managing customers, channel partner & freelancer relationships, providing technical expertise to field team and customers, and ensuring the successful delivery and support of diesel generators. They must possess strong sales skills, product knowledge, and the ability to manage a diverse customer base. Their work includes identifying sales opportunities, negotiating deals, ensuring customer satisfaction, and collaborating with internal OEM & channel partner sales teams to ensure smooth operations and after-sales service.
Job Activity:
- Business Growth of Diesel Generating Sets
- Customer Visit, Visiting Prospective Customers and Fleet Owners
- Close coordination with corporate customer, OEM’s and Dealers to generate business.
- Tapping nische market segment.
- Conducting Survey of various Potential Pockets and Segments
- Product Presentation, Exhibitions & Conferences.
- Information Gathering on Competitors
- Handling & Monitoring Sales with Dealers
- Monthly reviews with Dealers & OEM/OEM team
- MIS report to be share to HO on monthly basis
- Techno-commercial discussions & Order finalization with dealers/OEM.
Key Skills :
- Communication Skills
- Presentation
- Leadership to develop strong relations with the Dealers, OEM and customers
- In depth knowledge of Diesel Genset and understand for better co-ordination
- Market Intelligence / Market Trend
- Professional Approach
Experience
Key Responsibility Areas:
Sales :
- Business Plan – Setting up goal for the area to increase market share.
- Registered Maximum Order Booking for Retails Business in area to meet or exceed monthly, quarterly, and annual sales targets.
- Ensure execution of sales process in the Areas adhering to Operating Policies & Monitor sales
- Liaise with Customer Base & Various channels like OEM’s, Dealers, Freelancers, Engineering Consultants, Electrical/Civil Contractors, Government Departments, Manufacturing Units etc.
- Bagged Maximum Bulk Orders/Intuitional Business/ Govt. orders etc.
Marketing :
- Proposed and execute sales strategies along with HO for the specific needs and opportunities in the assigned territory, including product positioning and pricing strategies with OEM & dealers.
- Identify potential market / industry segments within the area.
- Liaise with customers, Influencers, Freelancers & Channel Partners to Maximize Enquiry Base through presence & reach.
- Stay informed on industry trends, market conditions, and competitor activities to adapt sales strategies and position diesel generators effectively within the market.
- Co-ordinate and conduct Various Strategic Marketing activities with OEM & Dealer team such as Exhibitions, Road Show, Customer Meet, and Consultant/Contractor Meet, Service Campaigns etc.
- Develop long-term relationships with channel partners, freelancers, customers regularly engaging with them to understand their needs, challenges, and objectives.
- Monitor & track competition activities, propose & execute appropriate competitive strategy to increase Market Share & new market segments.
Industry Preferred
Genset industry preferred.
Qualifications
Enginering/ Diploma holder
Prior expereince in sales of genset .
General Requirements
Key skill needed additional:
Dealer Management :
- Analyze, evaluate & propose dealer’s appointment as per policy.
- Active Participation in Manpower deployment at OEM and dealer end in assigned area and their reporting and activity monitoring.
- Ensure training, support to dealer team and monitor performance in order to ensure timely support & resolution to Customers queries to increase customer base/repeated buyers.
- Provide accurate sales forecasts for the territory based on historical data, current market trends, and lead generation activities.
- Efficiently manage the assigned territory by covering all key markets, ensuring no opportunities are missed and all customers are serviced in a timely manner.
Financial:
- Close monitoring of product pricing into the market.
- Monitor competition product price positioning and plan our product positioning
Our commitment to Diversity, Equity, and Inclusion
We are proud to be an Equal Opportunity Employer. All qualified applicants will be considered for employment without regard to age, caste, race, religion, color, ethnic origin, gender identity, nationality, physical or mental disability, medical condition, sexual orientation, educational background, marital or domestic partnership status, pregnancy or childbirth, veteran status, citizenship status, ancestry, financial status, or any other personal characteristic protected by applicable law.
We actively encourage candidates from all backgrounds to apply and bring their unique perspectives to our teams. We are committed to ensuring an accessible and inclusive experience for all applicants.
Together, we rise by embracing differences and building a future that reflects the communities we serve.
Other facts
About Mahindra & Mahindra Limited
A USD 19.4 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 256,000 people across 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries. The Automotive and Farm Equipment Business is the largest contributor of the Mahindra Group’s revenue. With 30,000+ full time employees spread across 20 locations, Mahindra has a strong presence in India. Further it propels an entire manufacturing ecosystem of 1,200 suppliers and 3,500 dealers, thereby creating direct and indirect employment for over 200,000 individuals.
Our Farm Equipment business is the number 1 tractor company in the world by volume. In addition to our focus on maintaining a leading position in the core tractor mechanization business, we strive to deliver on our aspiration of “Farm Tech Prosperity” thus enabling our customers and our communities to RISE.
Our Automotive business is a full-range mobility player with a presence in almost every segment of the automobile industry. Our product portfolio ranges from world class SUVs, premium luxury UVs, sedans, pick-ups, light, medium and heavy commercial vehicles to three-wheelers. All these cater to a diverse customer base spanning across rural and semi-urban customers. Leveraging our growing dominance, domestic & international market penetration and recent strategic acquisitions, we aim to provide world class exeperience to our customers and team members.
What you'll do
- The Area Manager is responsible for driving sales and managing customer relationships in the assigned territory. They will also ensure the successful delivery and support of diesel generators while collaborating with internal teams.
Ready to join Mahindra & Mahindra Limited?
Take the next step in your career journey