Summary
Location
Johor
Type
full-time
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About this role
- Develops and implements digital marketing plans to support company's Go-to-market strategies in Singapore and Malaysia.
- Develops and implements customer marketing and corporate marketing communication plans to support Category development strategies
- Support in driving Global and local transformation projects to accelerate readiness of e-business, including e-shop, content management, database management etc.
- Manage day to day development of company website(s) to ensure contents are scheduled and updated effectively. I.e. Corporate website, webshops, and digital campaigns.
- Monitor, measure, and track all relevant digital platforms' performance (e.g. google analytics and AdWords) to ensure effectiveness of the tool used to meet the marketing KPIs and objectives.
- Manage and utilize digital budget effectively to achieve maximum ROI Actively engage and improvise SEO optimization, PPC, Marketing Generation tools (Trovus) and other digital marketing tools to meet company expectation
- Pick up new activities that fall broadly in the purpose of the role
Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, Media, IT/Digital Media, or a related field
- Experience managing multiple digital channels (Google Ads, Meta Ads, TikTok, SEO/SEM, e-mail marketing)
- Effective communicator; well verse in verbal and written communication in English
- Min 3 years working experience in brand / customer digital marketing related roles in Consumer Products (B2C) or B2B industry. Understanding and experience in omni-channel marketing is a pre-requisite to this role. Good understanding of Singapore and Malaysia’s digital media landscape. Cultural nuances and working experience with/in Singapore and Malaysia, is a bonus for this role.
Other facts
About Lyreco Group
The Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A privately-owned company since 1926, Lyreco is now present in 25 countries with 13 partners in 15 additional countries, operating in 40 different countries across the globe.
A global workplace solutions company with 10,000+ employees, Lyreco’s mission is to delivery sustainably, what any workplace needs, so its people can focus on what matters most. We are pioneers, today and tomorrow, in delivering what any workplace needs, from workplace products, to services, anywhere you work. We are active in the areas of office supplies, print services and consumables, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services.
With our core values of excellence, passion respect, and agility driving every decision, and a perfect blend of people, technology, and our corporate social responsibility strategy, we aim to deliver a great working day for our people and our customers. We strive for perfection in everything we do, and we really care for our customers. We believe in trust, respect and ethical behaviour, and we remain agile with our ability to anticipate, innovate and adapt to change.
To learn more about Lyreco – check out our website.
What you'll do
- The Senior Executive Digital Marketing will develop and implement digital marketing plans to support the company's Go-to-market strategies in Singapore and Malaysia. This role is strategic in accelerating business productivity and market penetration through effective digital marketing strategies.
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