Summary
Location
Hungary
Type
full-time
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About this role
What will be your responsibilities/daily tasks?
Lyreco related tasks:
- Lead PR activities with selected B2B media, selection of media, coordination, executing yearly plan
- Organize local B2B events and coordinate Lyreco’s presence at major fairs and conferences
- Plan and deliver B2B marketing activations to drive brand awareness, customer acquisition, and retention in Hungary
- Monitor market trends, competitors, and key B2B media, PR, and event platforms
- Help and support to create and coordinate content for social media (LinkedIn, Facebook), webshop, and newsletters in collaboration with internal teams and agencies
- Implement POS and promotional materials and support product campaigns
- Track performance, evaluate results, and share insights with internal stakeholders, work closely with Sales, Digital, Product, MarCom teams, and external partners
Nespresso related tasks
- Support B2B marketing activities for Nespresso Professional in Hungary, where Lyreco is the exclusive distributor
- Lead the planning and execution of local B2B activations, including digital and social media campaigns, events, product promotions, and POS materials
- Organize and deliver B2B events in the Hungarian market
- Help and support to create and coordinate content for digital channels (website, blog, LinkedIn, direct mail) in close with the Content Marketing and Digital teams
- Implement local POS materials (brochures, leaflets, event assets)
- Execute product promotion campaigns
What makes you successful?
- 5+ years of marketing experience preferably in B2B with strong expertise in brand communication, events, digital and social media, and content creation
- Proven ability to independently own and deliver end-to-end marketing activities in a hands-on, one-person marketing role in Hungary
- Creative yet structured thinker, able to turn ideas into execution without support resources
- Excellent prioritization, project, and time-management skills, managing multiple initiatives in parallel
- Strong stakeholder coordination skills, working closely with Sales, Digital, Product teams, agencies, and regional/international partners
- Proactive, reliable, and comfortable taking ownership and decisions
- Fluent English with strong presentation and communication skills for senior internal and external stakeholders
- Willingness to travel monthly to the regional HQ in Pezinok, Slovakia (2 days / month), while otherwise working remotely from a home office and attending local meetings in the Budapest office as needed
Why should you work with us?
- Motivating and competitive salary with annual bonus
- Great team support and an open, collaborative company culture
- Part of the high-performing CASH Marketing team with opportunities to work on cross-country projects and grow your skills
- Diverse, creative, and innovative scope of work
- Flexible working arrangements: home office, Budapest office, and regular monthly travel
- Commitment to sustainability and social responsibility
- Additional benefits: Employee Assistance Program, Szép Card, and discounted Lyreco products
- Pool car usage for work-related trips to Slovakia
#LI-KS2
#LI-Hybrid
Other facts
About Lyreco Group
The Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A privately-owned company since 1926, Lyreco is now present in 25 countries with 13 partners in 15 additional countries, operating in 40 different countries across the globe.
A global workplace solutions company with 10,000+ employees, Lyreco’s mission is to delivery sustainably, what any workplace needs, so its people can focus on what matters most. We are pioneers, today and tomorrow, in delivering what any workplace needs, from workplace products, to services, anywhere you work. We are active in the areas of office supplies, print services and consumables, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services.
With our core values of excellence, passion respect, and agility driving every decision, and a perfect blend of people, technology, and our corporate social responsibility strategy, we aim to deliver a great working day for our people and our customers. We strive for perfection in everything we do, and we really care for our customers. We believe in trust, respect and ethical behaviour, and we remain agile with our ability to anticipate, innovate and adapt to change.
To learn more about Lyreco – check out our website.
What you'll do
- The Marketing & Event Manager will lead PR activities, organize local B2B events, and deliver marketing activations for Lyreco Hungary and Nespresso Professional products. The role involves monitoring market trends and coordinating content for various digital channels.
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